One of the first decisions I made while building LaunchStall was also one of the simplest:
I didn't want an unlimited number of products launching at once.
So LaunchStall has a limit of 10 products per weekly edition.
At first, that might sound like a strange limitation.
Why would a platform that wants more products intentionally limit the number of products it can accept?
Because I think product discovery has a visibility problem.
The endless feed problem
Imagine launching a product into a feed containing hundreds or thousands of other products.
Your product might technically be listed.
But being listed and being discovered are two completely different things.
A new product can quickly move down the page as newer products arrive.
The founder celebrates the launch.
Then a few hours later, nobody can find it.
I wanted to experiment with a different model.
One week. Ten products.
LaunchStall works around weekly editions.
Each edition runs Monday through Sunday and contains up to 10 launch slots.
The idea is simple:
Choose a week
↓
Launch your product
↓
10 products compete for attention
↓
Community discovers and upvotes
↓
Weekly leaderboard
↓
Top products get highlighted
The next Monday, a new edition begins.
The previous week's top products remain visible, while another group of products gets its own week.
Why a week instead of a day?
Launches are often treated as a single moment.
You launch at 9 AM.
You post on social media.
You hope people see it.
And by the evening, the launch is basically over.
I wanted to give products more time.
A LaunchStall edition lasts an entire week.
That gives makers multiple days to share their launch, collect feedback, bring people to the product page, and participate in the community.
The leaderboard is still important
Limiting the number of products doesn't mean removing competition.
The weekly leaderboard is still based on community upvotes.
One person can upvote a product once.
Makers cannot upvote their own products.
Paid placement can provide additional visibility, but it doesn't change the organic ranking.
That separation is important.
I want a paid promotion to be a promotion.
I don't want it pretending to be an organic community ranking.
What happens after the week?
The product doesn't disappear.
Every launch gets a permanent public product page.
The weekly edition changes, but the product remains part of LaunchStall.
This means a founder gets both:
A launch moment + a permanent product page.
That's the model I'm experimenting with.
Why I'm building it this way
I don't know yet whether 10 is the perfect number.
Maybe it should be 15.
Maybe some weeks will fill immediately while others won't.
Maybe the format will change completely.
That's part of building something new.
But I like the constraint because it creates something an unlimited directory doesn't naturally create:
scarcity.
If there are only 10 slots, choosing a launch week becomes part of launching the product.
And hopefully, it makes the experience more interesting for the people discovering the products too.
LaunchStall is live if you want to see how the first editions work:
If you were launching your own product, would you prefer:
10 products competing for attention each week, or an unlimited directory?
I'm curious what other founders think.
Top comments (1)
The listed vs discovered split is real. When I launched something on a busy daily board it was off the first screen before lunch, and most of the useful feedback came days later anyway from people I messaged directly. A week fits how makers actually share stuff. What happens when more than 10 people want the same week, is it first come or do you pick?