There are a lot of great products being built by indie hackers, developers, and small teams.
The problem isn't always building the product.
The problem is getting people to discover it.
A founder can spend months building a SaaS product, developer tool, mobile app, AI product, or side project — and then launch it to almost nobody.
I kept thinking about this problem.
There are directories where products get listed, social networks where posts disappear quickly, and launch platforms where hundreds of products compete for attention at the same time.
I wanted to try something different.
So I built LaunchStall.
What is LaunchStall?
LaunchStall is a weekly product discovery and launch platform.
Instead of putting an unlimited number of products into one giant feed, LaunchStall gives each weekly edition 10 launch slots.
Each edition runs from Monday to Sunday.
Founders choose an available week, launch their product, and then the community can discover, upvote, comment on, and save products.
The leaderboard is based on upvotes.
At the end of the week, the best products get their moment in the spotlight, while launched products keep their permanent pages on LaunchStall.
Why only 10 products?
This was one of the decisions I spent the most time thinking about.
If there are hundreds of products competing for attention, most products become another card in an endless feed.
With 10 products in a weekly edition, every launch has a clearer opportunity to be seen.
It also makes the launch feel like an event rather than simply adding another listing to a directory.
It isn't only for founders
I also wanted LaunchStall to be useful for people who simply enjoy discovering new products.
Members can browse products, upvote them, comment, save interesting launches, and build a daily streak by discovering products.
The streak system is designed to give people a reason to come back and discover something new instead of visiting once and leaving.
Keeping the leaderboard fair
One thing I wanted to be very clear about was the difference between promotion and ranking.
Paid products can receive things like verification and priority placement, but paid placement does not determine the leaderboard position.
The weekly ranking is based on upvotes.
There is also one upvote per person per product, and makers cannot upvote their own launch.
That distinction matters to me because I don't want the weekly winner to simply be whoever paid the most.
Free launches
LaunchStall also has a free launch option for makers who are willing to display a LaunchStall badge on their own website.
There are paid options for founders who want additional features such as verification, priority placement, and SEO-related benefits.
But the core idea remains the same:
Build something.
Launch it.
Let people discover it.
Let the community decide what deserves attention.
LaunchStall is live
This is still the beginning.
I'm building LaunchStall in public and figuring out what works by putting it in front of actual founders and people who love discovering new products.
If you're building something, I'd genuinely love to know:
What would make you choose a launch platform for your next product?
You can take a look at LaunchStall here:
And if you're building a product, you can launch it there as well.
I'd love to hear your feedback — especially what you think is missing.
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