Stop Writing Walls of Text: Build Video Newsletters with AI

#ai #veo3 #aivideo #webdev

Email is still one of the strongest marketing channels — but most newsletters are boring walls of text. Here’s how to level up with video.

Why Regular Newsletters Don’t Work Anymore

As developers, founders, or indie makers, we all know the drill:

Write a clever subject line
Add some text + images
Drop in a call-to-action

And… the results? Meh.

Inbox fatigue is real. Everyone is using the same formula, and most newsletters get ignored.

That’s why video newsletters are such a game-changer. Instead of paragraphs people skim, you deliver a short, engaging video message that grabs attention.

The Data Behind Video in Email

If you like numbers, here’s why video works:

Emails with video see up to 300% higher CTR.
People remember 95% of a message in video, vs. 10% in text.
Video-driven campaigns can deliver 34% higher conversions.

Not bad for just switching formats.

Practical Use Cases

Here’s where video newsletters shine:

Onboarding: Replace “Welcome emails” with a 1-minute intro video.
Product updates: Show what’s new instead of explaining with screenshots.
Customer stories: Video testimonials build way more trust than text quotes.
Sales funnels: Drop in short explainer videos at different touchpoints.

How to Build a Video Newsletter (Without a Video Team)

Traditional video = cameras, editing software, $$$.

Now? You can generate videos in minutes with tools like Veo3. It’s AI-driven, so no recording gear is needed.

Basic workflow:

Pick a template (or start from scratch).
Choose a virtual presenter or style.
Paste your newsletter script.
Customize with text overlays, brand assets, etc.
Export → embed in your newsletter or link via a thumbnail.

Tips for Better Results

Keep it under 2 minutes (attention spans are short).
Put “📹 Video” in the subject line (boosts open rates).
Add captions for silent viewers.
For Gmail users, use a thumbnail + link, since not all clients support embedded video.

Final Thoughts

Email is still powerful, but the format is stale. Adding video is one of the simplest ways to stand out, improve engagement, and actually get people to watch instead of skim.

If you’re shipping a product, running a dev newsletter, or just want better engagement: try turning your next email into a video.

👉 I used Veo3 to test this idea — it only took minutes. Might be worth experimenting with on your next campaign.