Spoken word audio, which includes podcasts, audiobooks, talk radio, news, and sports, is picking remarkable fame. The ever-accelerating growth of podcasts and audiobooks has given a significant boost to spoken-word audio, as it takes its share from the popularity of music.
The technology of spoken-word audio is increasing at an astounding rate, as you can analyze from the statistics of the US, it has risen from 8% usage to 30% in the past six years. Meanwhile, the ratio of music fame has decreased to 8% in the last six years.
This is the recent data from Spoken Word Audio Report from NPR and Edison Research, giving us an in-depth look into the ever-evolving audio revolution: trends, listeners’ behaviors and choices, and how they are changing over time.
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