My proposal pipeline generates $180K/year in consulting revenue. I haven't manually written a proposal in 6 months.
The System
Every proposal follows the same automated workflow:
- Client fills out an intake form (5 min)
- AI generates a complete proposal (3 min, automated)
- I review and customize (10 min)
- Auto-formatted PDF sent to client
Total my time: 10 minutes per proposal
Step 1: Intake Form
I use a simple Typeform that asks:
- Company name, size, industry
- What's your biggest operational challenge?
- How many hours/week does your team spend on this?
- What have you tried before?
- What's your timeline?
- What's your budget range? (dropdown: <$5K, $5-15K, $15-30K, $30K+)
Step 2: AI Proposal Generation
import anthropic
from jinja2 import Template
def generate_proposal(intake_data):
client = anthropic.Anthropic()
response = client.messages.create(
model="claude-sonnet-4-20250514",
max_tokens=4000,
messages=[{
"role": "user",
"content": f"""Generate a professional consulting proposal.
Client Details:
- Company: {intake_data['company']}
- Industry: {intake_data['industry']}
- Size: {intake_data['size']} employees
- Challenge: {intake_data['challenge']}
- Current time spent: {intake_data['hours_per_week']} hrs/week
- Previous attempts: {intake_data['previous_attempts']}
- Timeline: {intake_data['timeline']}
- Budget range: {intake_data['budget']}
Generate these sections:
1. EXECUTIVE SUMMARY (3 paragraphs)
- Their problem in their language
- Our solution approach
- Expected ROI with specific numbers
2. OUR UNDERSTANDING
- Restate their challenge with industry context
- Quantify the current cost of the problem
- Reference similar client success stories
3. PROPOSED APPROACH
- Phase 1: Discovery & Audit (week 1)
- Phase 2: Implementation (weeks 2-4)
- Phase 3: Training & Handoff (week 5)
- Phase 4: Optimization (weeks 6-8)
4. DELIVERABLES (bullet list)
5. INVESTMENT (3 tiers)
- Essential: Core solution only
- Recommended: Full suite + training
- Premium: Everything + ongoing support
(Base pricing on their budget range, value delivered, and industry)
6. TIMELINE (Gantt-style text)
7. WHY WEDGE METHOD
- 2 paragraphs specific to their situation
- Reference: 12 implementations, 2.7x avg ROI
Tone: Confident, data-driven, not salesy.
"""
}]
)
return response.content[0].text
Step 3: PDF Formatting
from reportlab.lib.pagesizes import letter
from reportlab.platypus import SimpleDocTemplate, Paragraph
from reportlab.lib.styles import getSampleStyleSheet
def create_proposal_pdf(proposal_text, client_name):
filename = f"proposals/{client_name}_proposal.pdf"
doc = SimpleDocTemplate(filename, pagesize=letter)
styles = getSampleStyleSheet()
# Parse markdown to PDF elements
elements = markdown_to_reportlab(proposal_text, styles)
# Add branding header/footer
doc.build(elements, onFirstPage=add_header, onLaterPages=add_header)
return filename
Step 4: Auto-Send
def send_proposal(client_email, pdf_path, client_name):
subject = f"{client_name} — AI Automation Proposal from WEDGE Method"
body = f"""Hi {client_name},
Thanks for your time today. As discussed, here's our proposal
for automating your operations with AI.
Key highlights:
- Estimated ROI: 2.7x in year one
- Implementation timeline: 4-6 weeks
- Three investment tiers to choose from
I'm available this week if you'd like to discuss any details.
Best,
Jacob Olschewski
WEDGE Method AI
"""
send_email(client_email, subject, body, attachment=pdf_path)
The Numbers
| Month | Proposals Sent | Close Rate | Revenue |
|---|---|---|---|
| Oct 2025 | 12 | 33% | $48K |
| Nov 2025 | 15 | 40% | $72K |
| Dec 2025 | 8 | 37% | $35K |
| Jan 2026 | 18 | 42% | $91K |
| Feb 2026 | 14 | 38% | $64K |
| Mar 2026 | 16 | 41% | $79K |
Average: $15K/month per proposal that closes
The close rate improved from 33% to 42% because AI-generated proposals are more thorough — they address industry-specific pain points and include ROI calculations that I'd skip when writing manually.
Get the Templates
The complete proposal system with all prompts, templates, and automation code:
- AI Consulting Pricing Bible ($97) — 50+ rate cards, proposal templates, pricing frameworks
- AI Agency Launch Kit ($197) — Full agency operations with legal docs and SOPs
- 500 AI Business Prompts ($67) — 535 prompts including 75 sales prompts
How long do your proposals take? Let me know below and I'll suggest the fastest automation.
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