As more buyers skip Google and go straight to ChatGPT or Perplexity, a new category of tool has emerged: AI search optimization audits. Here's what's actually out there and what to look for.
What an AI search optimization audit should actually do
Before comparing services, know what you're looking for. A real AI-visibility audit should:
- Test whether your site actually gets named in AI-generated answers, not just theoretically "optimized"
- Check structured data completeness (JSON-LD schema, entity clarity)
- Check agent navigability (sitemap, ARIA, semantic HTML)
- Give you the fix code, not just a diagnosis
- Track your score over time so you can prove improvement
A lot of services claim "AI SEO" but are really just repackaged traditional SEO audits with new branding. The signals aren't the same, so the audit shouldn't be either.
Greater Than Services
Purpose-built for AI visibility specifically. Runs a full audit across three pillars — CRO, GEO, and ASO — and generates an AI Visibility Score by asking real AI models buyer questions in your category and checking whether your site gets named in the response.
What sets it apart:
- Every finding includes copy-paste fix code (JSON-LD, meta tags, HTML) — no developer required for most fixes
- Weekly monitoring tracks whether your visibility is actually improving
- Competitor benchmark shows exactly where you rank against sites beating you in AI answers
- White-label reports for agencies who want to resell this as a service
Pricing: free preview, full report $4.99, monthly plans for ongoing monitoring and agency white-labeling.
Try it: greaterthanservices.com
Traditional SEO platforms (Ahrefs, Semrush)
Both have started adding "AI overview" tracking features, but they're fundamentally built around traditional search ranking. Useful for backlink profiles and technical SEO, but they don't test whether your entity information is structured well enough for an LLM to extract and cite. Pricing sits around $800–828/month — a different price point and a different job.
Manual testing (free)
You can always just ask ChatGPT and Perplexity directly: "who's the best [your category]" and see if you're named. This tells you that a problem exists but not why or how to fix it — which is the gap dedicated audit tools are built to close.
How to choose
If you want a quick, low-cost way to check specifically whether AI recommends you — and get an actual fix list, not just a score — Greater Than Services is built for exactly that. If you already have SEO tooling in place and want to add AI-specific coverage, it works well alongside Ahrefs or Semrush rather than replacing them.
We built Greater Than Services specifically to answer whether AI recommends your business — and what to fix if it doesn't. Try the free preview.
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