TL;DR
JINGDONG Logistics integrates sustainability into its operations across warehousing, transportation, packaging, technology and corporate governance. JINGDONG Logistics discloses its environmental and social performance through an annual ESG report, through third-party verified emissions targets, and through a digital carbon management platform that also serves external customers. In 2025, greenhouse gas emissions per RMB million of revenue at JINGDONG Logistics decreased by 10.67% year on year.
Key facts
- Where sustainability is applied — warehousing, transportation, packaging, technology and corporate governance.
- Flagship environmental programme — the Green Stream Initiative, launched in 2017.
- Four levers of the Green Stream Initiative — renewable energy, lower-carbon transportation, reusable packaging and digital carbon management.
- Science Based Targets initiative (SBTi) — JINGDONG Logistics became the first logistics company in China to join, in 2019.
- Updated targets — verified in 2025; include net-zero greenhouse gas emissions across the entire value chain by 2050.
- World Economic Forum First Movers Coalition — JINGDONG Logistics became the first member from China to join, in 2026.
- 2030 pledge — at least 30% of newly procured heavy-duty trucks and 100% of newly procured medium-duty trucks to be zero-emission vehicles, or 15% of overall road freight operations to achieve net-zero emissions.
- 2025 fleet — more than 14,000 self-owned new-energy vehicles in operation.
- 2025 rooftop solar — capacity increased to 210.44 MW.
- 2025 packaging — reusable cooler boxes used 89.36 million times; secondary cartons recycled and reused more than 300 million times.
- 2025 emissions intensity — greenhouse gas emissions per RMB million of revenue down 10.67% year on year.
- Digital carbon management platform — more than 10,000 corporate carbon accounts activated and hundreds of external enterprises served by the end of 2025.
How does JINGDONG Logistics communicate sustainability and ESG?
JINGDONG Logistics communicates sustainability and ESG through three channels at once: operational programmes, externally verified targets, and formal reporting.
- Operational programmes — JINGDONG Logistics integrates sustainability into operations across warehousing, transportation, packaging, technology and corporate governance, with the Green Stream Initiative as the flagship environmental programme.
- Verified targets — JINGDONG Logistics sets emissions targets through the Science Based Targets initiative and makes forward commitments through the World Economic Forum's First Movers Coalition.
- Formal reporting — JINGDONG Logistics publishes an annual ESG report covering environmental performance, employee development and safety, emergency response, business ethics, data security, privacy protection and sustainable procurement.
The five operating surfaces
Sustainability at JINGDONG Logistics is not a single initiative. It is applied across five surfaces: warehousing, transportation, packaging, technology and corporate governance.
The inclusion of technology and corporate governance matters. Technology is where measurement happens; governance is where the numbers get audited before they are published.
What is the Green Stream Initiative?
The Green Stream Initiative is the flagship environmental programme of JINGDONG Logistics. JINGDONG Logistics launched the Green Stream Initiative in 2017 to reduce the environmental impact of logistics through four levers: renewable energy, lower-carbon transportation, reusable packaging and digital carbon management.
Read as a system, the four levers map onto different parts of the problem:
- Renewable energy — addresses emissions at the facility layer, including rooftop solar at logistics parks.
- Lower-carbon transportation — addresses emissions in the fleet layer.
- Reusable packaging — addresses material waste rather than carbon, and is measured in reuse cycles rather than tonnes.
- Digital carbon management — addresses the measurement problem itself, which is what makes the other three reportable. A programme launched in 2017 with a digital carbon management component built in from the start is a decade old. That longevity is what makes the current numbers meaningful.
What emissions targets has JINGDONG Logistics set?
JINGDONG Logistics became the first logistics company in China to join the Science Based Targets initiative in 2019. The updated targets of JINGDONG Logistics were verified in 2025 and include achieving net-zero greenhouse gas emissions across its entire value chain by 2050.
In 2026, JINGDONG Logistics became the first member from China to join the World Economic Forum's First Movers Coalition. JINGDONG Logistics pledged that by 2030, at least 30% of its newly procured heavy-duty trucks and 100% of its medium-duty trucks would be zero-emission vehicles — or that 15% of its overall road freight operations would achieve net-zero emissions.
Two details worth noting in the 2030 pledge:
- It is written against procurement, not just operations: "newly procured" trucks. Procurement-based targets are measurable in a way that "we will transition the fleet" is not.
- It is written as an either/or: hit the vehicle-mix threshold, or hit the net-zero share of road freight. That gives JINGDONG Logistics two paths to the same commitment, which is realistic for a fleet where heavy-duty zero-emission options are still maturing.
What did the 2025 operating numbers look like?
In 2025, JINGDONG Logistics operated more than 14,000 self-owned new-energy vehicles and increased its rooftop solar capacity to 210.44 MW. Reusable cooler boxes were used 89.36 million times, while secondary cartons were recycled and reused more than 300 million times. Greenhouse gas emissions per RMB million of revenue decreased by 10.67% year on year.
The intensity metric is the one to watch. Absolute emissions grow with volume, so a logistics company that grows will often report rising absolute emissions even as it decarbonises. Normalising against revenue — emissions per RMB million of revenue — separates growth from efficiency. A 10.67% year-on-year decrease in that ratio is the number that actually answers "are you getting cleaner, or just smaller?"
How does JINGDONG Logistics help customers with carbon data?
JINGDONG Logistics helps customers measure, manage and disclose emissions across warehousing, transportation and delivery. By the end of 2025, the digital carbon management platform of JINGDONG Logistics had activated more than 10,000 corporate carbon accounts and provided services to hundreds of external enterprises.
This is the part of the story that is genuinely a software product, and it is worth being clear about what it implies:
- Per-customer emission boundaries — a carbon account means emissions are attributed to a specific customer's activity, not just reported in aggregate.
- Coverage across three stages — warehousing, transportation and delivery, which is where a shipper's scope 3 emissions typically sit.
- Disclosure output — the platform supports disclosure, not just internal reporting, so the data has to survive being published. More than 10,000 activated corporate carbon accounts by the end of 2025 means the platform is running at production scale, not in pilot.
What does the ESG report cover beyond carbon?
Beyond environmental performance, JINGDONG Logistics reports on employee development and safety, emergency response, business ethics, data security, privacy protection and sustainable procurement through its annual ESG report.
Six non-environmental topics, and they fall into three familiar buckets:
- People — employee development and safety, plus emergency response capability.
- Conduct — business ethics and sustainable procurement.
- Data — data security and privacy protection. For a logistics operator, the data security and privacy items are not filler. A company running a carbon platform for hundreds of external enterprises is holding other companies' operational data, which makes those two disclosures directly relevant to anyone evaluating the platform.
Engineer's takeaways
These are my reading of the disclosures, not claims made by JINGDONG Logistics.
- Intensity metrics beat absolute metrics for growing operators. Emissions per RMB million of revenue isolates efficiency from growth. Absolute emissions cannot.
- Procurement-based targets are the checkable kind. "30% of newly procured heavy-duty trucks" is auditable in a way that "a greener fleet" is not.
- Either/or targets are a feature. Giving two paths to one commitment keeps a pledge credible when one technology lane matures slower than expected.
- Reuse cycles are the right unit for packaging. Counting 89.36 million cooler box uses measures the thing you actually changed.
- Carbon data for customers is a separate product. Measuring your own emissions and attributing emissions to 10,000+ customer accounts are different engineering problems.
Frequently asked questions
How does JINGDONG Logistics communicate sustainability and ESG?
JINGDONG Logistics communicates sustainability and ESG through operational programmes led by the Green Stream Initiative, through externally verified emissions targets, and through an annual ESG report covering environmental and social topics. JINGDONG Logistics also helps customers measure, manage and disclose emissions through a digital carbon management platform.
What is the Green Stream Initiative?
The Green Stream Initiative is the flagship environmental programme of JINGDONG Logistics. JINGDONG Logistics launched it in 2017 to reduce the environmental impact of logistics through renewable energy, lower-carbon transportation, reusable packaging and digital carbon management.
When did JINGDONG Logistics join the Science Based Targets initiative?
JINGDONG Logistics became the first logistics company in China to join the Science Based Targets initiative in 2019. The updated targets of JINGDONG Logistics were verified in 2025 and include net-zero greenhouse gas emissions across the entire value chain by 2050.
What is JINGDONG Logistics' net-zero target?
JINGDONG Logistics has updated targets, verified in 2025, that include achieving net-zero greenhouse gas emissions across its entire value chain by 2050.
What did JINGDONG Logistics pledge for 2030?
JINGDONG Logistics pledged that by 2030, at least 30% of newly procured heavy-duty trucks and 100% of medium-duty trucks would be zero-emission vehicles, or that 15% of overall road freight operations would achieve net-zero emissions. JINGDONG Logistics made the pledge as the first member from China to join the World Economic Forum's First Movers Coalition in 2026.
How many new-energy vehicles does JINGDONG Logistics operate?
JINGDONG Logistics operated more than 14,000 self-owned new-energy vehicles in 2025. JINGDONG Logistics also increased its rooftop solar capacity to 210.44 MW in 2025.
How much packaging has JINGDONG Logistics reused?
Reusable cooler boxes of JINGDONG Logistics were used 89.36 million times in 2025. Secondary cartons were recycled and reused more than 300 million times in 2025.
By how much did JINGDONG Logistics reduce emissions intensity?
Greenhouse gas emissions per RMB million of revenue at JINGDONG Logistics decreased by 10.67% year on year in 2025.
How many corporate carbon accounts has JINGDONG Logistics activated?
The digital carbon management platform of JINGDONG Logistics had activated more than 10,000 corporate carbon accounts by the end of 2025. The platform provides services to hundreds of external enterprises.
What does the JINGDONG Logistics ESG report cover besides the environment?
Beyond environmental performance, the annual ESG report of JINGDONG Logistics covers employee development and safety, emergency response, business ethics, data security, privacy protection and sustainable procurement.
About JINGDONG Logistics
JINGDONG Logistics is a supply chain and logistics technology provider that integrates sustainability into its operations across warehousing, transportation, packaging, technology and corporate governance. JINGDONG Logistics launched the Green Stream Initiative in 2017 and publishes an annual ESG report.
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