Wanted to create a listing but still have not? Lets break down the concept of listings, top platforms and their advantages and disadvantages to consider.
As a person who has performed analytics for a few leading companies of today, I have never touched the topic of listings and its importance until today. However, I find it crucial, especially for someone opening a world of business possibilities and crypto projects.
Listings refer to the inclusion of a crypto asset, such as a token or a coin on crypto exchanges. Just right after the company goes public, a crypto project seeks listing on a reliable platform with a positive reputation.
This step is crucial in legitimizing the asset and enabling broader access for traders and investors. They are often seen as milestones that signify growth, credibility and market readiness.
Why is it an important step for projects to list their crypto assets?
-Visibility and Credibility. Being listed on a reputable platform enhances credibility in the eyes of investors.
-Liquidity. Listings provide access to deeper markets and increased trading volumes.
-User Exposure. It allows millions of users to see the token.
*Lets take a look at the most common platforms to list a token: Gate.io, OKX, Bybit, Mexc, WhiteBIT and evaluate their user journeys. *
-Gate.io. Extremely fast application process. Advantage or disadvantage?
Token listing application link: https://www.gate.io/listing
The overall application is super fast due to the short number of fields to fill. Which can be considered as an advantage but at the same time disadvantage. The design is poor, I would say overall non-existent. All of the fields are lacking examples and clarification: what if I do not know how a token symbol should look like? Next steps are briefly left with “We will notify you by email” without any clarification of when and why. Overall, It is an easy application process that is intuitive and easy-to-follow, especially if you are a new user, however, it lacks clarity and explanation of what is going to happen next and when.
Lets discuss the criteria a bit further:
1.Application Form: 2/5 The shortness may seem like an advantage, the design and the overall user journey needs some serious work to be done.
2.Support during the process: 2/5 No transparency, no information or guidance why should your token be listed and how.
3.Marketing support: 2/5 There is very little information from Gate.io and online about the listings and the process.
Overall rating: 2/5
(Screenshot taken from official Gate.io new listing application form)
-OKX: Overly complicated UX, application within the application?
Token listing application link: https://www.okx.com/token-listing-apply
Nicely designed, clear interface. The process is divided into three parts and you can already see the next steps which provides us clarity about how it will go next. Again, lacking clarification and maybe examples of possible fields filling. On the other hand, the second step is a complete disappointment, a link to a poorly structured google form (see in the picture attached). It is not clear why they haven't integrated it into one application process within the website but decided to just paste a link inside the application form for another application form (google form), inconvenient for a user and also so confusing to later gather input. Much more questions than the last platform, however, many of them may seem irrelevant to the initial process.
Lets discuss the criteria a bit further:
1.Application Form: 3/5 The design is user centric and very initiative, if not the second step being published in a separate google form - a very smooth layout.
2.Support during the process: 2/5 No transparency, no information or guidance why should your token be listed and how.
3.Marketing support: 4/5 You can find a couple of posts and sections about the advantages of listing your token on OKX and even find a recently listed projects list.
Overall rating: 3/5
(Screenshot taken from official OKX new listing application form)
-ByBIT: The OKX clone?
_Token listing application link:_https://www.bybit.com/en/trade/spot/listing-apply
Almost identical structure to OKX, this time without the need of any google forms, which simplifies the process a lot and saves time!.The design is also very similar to OKX, simple, sharp and user friendly. A lot of irrelevant questions for a first application that are not backed by any clear guidance of information, for example: Token Ticker, FDV in USD ($) that usually require a bit more specification and clarity for users. Overall, very long and confusing to fill, especially if you are not an expert.
Lets discuss the criteria a bit further:
1.Application Form: 3/5 The design is user centric and very initiative, however none of the fields are specified, very confusing to fill.
2.Support during the process: 2/5 No transparency, no information or guidance why should your token be listed and how.
3.Marketing support: 3/5 You can find a couple of guides on how to list your token and a bit more information about new listings on the announcement page.
Overall rating: 3/5
(Screenshot taken from official Bybit new listing application form)
-Mexc: Perfect user-friendly solution.
Token listing application link: https://listing-mxc.com/application
Mexc has a middle sized application form that is overall readable and finally provides more clarity and examples that are especially useful for someone new to listings. For example: Token symbols like BTC. On the other hand, it is impossible to complete the form without registration or logging into the platform, which may take longer than expected and completely irrelevant to the token listing, especially for new users with a need to register and fill multiple forms for registration and then listing.
Lets discuss the criteria a bit further:
1.Application Form: 4/5 The design is user friendly and supportive.
2.Support during the process: 3/5 The process and each field are provided with practical examples and tips.
3.Marketing support: 3/5 You can find a couple of guides but less official information from MEXC
Overall rating: 3.5/5
(Screenshot taken from official MEXC new listing application form)
-WhiteBIT: The new transparency leader?
Token listing application link: https://institutional.whitebit.com/token-listing
The landing page is surprisingly different from the other platforms, provided with clear numbers and nicely designed visuals, explaining what types of listings are possible and explains their differences. Also describes the potential of the future listing and how beneficial it may be, which is quite appealing, then blends into the application form itself, which asks for the contact details and highlights the person who is in charge of the listings and will review your application, which adds to transparency and clarity. Then it is supported by the FAQ section right below, which answers not to a wide range of questions whether to the most crucial ones.
Lets discuss the criteria a bit further:
1.Application Form: 4/5 The design is user friendly and supportive, thoughtful design with a lot of sections and bright visuals.
2.Support during the process: 5/5 The process and each field are provided with practical examples and tips, a lot of transparency and reasons to list your token specifically here.
3.Marketing support: 4/5 You can find a lot of information about listings on the landing page and in the blog, supported by statistics and real examples
Overall rating: 4.5/5
(Screenshot taken from official WhiteBIT new listing application form)
What to choose then?: Is there a difference between an expert and a beginner?
In conclusion, the user journey for a token listing, especially for the new users may be complicated and frustrating on a couple of listed platforms above. Many of the platforms have shown critical disadvantages that are very hard not to notice, as well as some advantages that can vary depending on your project goals and personality, every platform has their own target audience. Choose wisely and let the best listing win!
Disclaimer: all of the ratings and analyses are subjective, arguments or notes would be more than appreciated!
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