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Google used to treat alt text like a metadata field. A label for crawlers. We’d type “productivity-chart.png,” maybe throw a keyword in, and move on.
That’s not how it works anymore.
AI Overviews and multimodal search engines like Gemini don’t just *read *our alt text, they parse it as a semantic unit. They extract meaning, map entities, and decide whether your image deserves to show up as a standalone answer snippet.
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