Know What the Internet Thinks About Your Brand in Real Time: Save 10 Hours a Week

The Nightmare of Manual Brand Monitoring

Imagine spending 10 hours a week manually searching for mentions of your brand on social media, only to find out that a crisis is brewing and you're 2 days late to respond. This is the reality for many brand managers, PR teams, and founders who use tools like Hootsuite or Sprout Social to track their brand's online presence. For example, a brand like Coca-Cola has over 1,500 social media mentions per day, making it nearly impossible to keep up with the conversation without some form of automation.

The Manual Way

To monitor brand mentions manually, one would typically start by setting up social media listening tools like Brand24 or Mention, which can cost anywhere from $50 to $500 per month. Next, they would create a list of keywords related to their brand, including the brand name, competitors, and industry-related terms. This process can take around 2 hours to set up, and then another 5 hours per week to review the mentions, respond to comments, and analyze the sentiment. Additionally, they would need to use separate tools like Excel or Google Sheets to track engagement metrics, such as likes, shares, and comments, which can add another 3 hours to their weekly routine.

How AI Social Monitor Works

AI Social Monitor is a tool that uses natural language processing (NLP) and machine learning algorithms to analyze social media data and provide actionable insights. The tool takes in a list of keywords and social media platforms as input, and then uses APIs to collect data from these platforms. The AI algorithm then analyzes the data to determine the sentiment of each mention, whether it's positive, negative, or neutral, and also tracks engagement metrics like likes, shares, and comments. The output is a structured dataset that includes the mention text, sentiment, engagement metrics, and other relevant information. For example, the input could be:

{
  "keywords": ["Coca-Cola", "Coke"],
  "platforms": ["Twitter", "Facebook"]
}

And the output could be:

[
  {
    "mention_text": "Just tried the new Coca-Cola flavor and it's amazing!",
    "sentiment": "positive",
    "engagement": {
      "likes": 10,
      "shares": 2,
      "comments": 5
    }
  },
  {
    "mention_text": "Coca-Cola is the worst, their customer service is terrible",
    "sentiment": "negative",
    "engagement": {
      "likes": 5,
      "shares": 1,
      "comments": 2
    }
  }
]

Real Example

Let's say we want to monitor the social media presence of a brand like Nike. We would input the following keywords and platforms into AI Social Monitor:

{
  "keywords": ["Nike", "Just Do It"],
  "platforms": ["Twitter", "Instagram"]
}

The tool would then collect data from Twitter and Instagram, analyze the sentiment and engagement metrics, and output a dataset like the one above. We could then use this data to identify trends, respond to customer complaints, and optimize our marketing strategy.

Who Gets the Most Out of This

The following personas can benefit the most from using AI Social Monitor:

• Brand managers: They can use the tool to track brand mentions, respond to customer complaints, and optimize their marketing strategy. For example, a brand manager at Nike could use AI Social Monitor to identify a trend of customers complaining about the quality of their shoes, and then use this information to improve their product.
• PR teams: They can use the tool to monitor the sentiment of brand mentions, identify crisis situations, and respond quickly to mitigate the damage. For example, a PR team at Coca-Cola could use AI Social Monitor to identify a crisis situation where a customer is complaining about a contaminated product, and then use this information to issue a recall and respond to the customer.
• Founders: They can use the tool to track the online presence of their brand, identify trends, and make data-driven decisions to grow their business. For example, a founder of a startup could use AI Social Monitor to identify a trend of customers talking about their product on social media, and then use this information to optimize their marketing strategy and increase sales.

Get Started

To try AI Social Monitor, simply visit https://apify.com/javybar/social-monitor and sign up for a free trial to start monitoring your brand's online presence and save up to 10 hours per week.

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AI Social Monitor is available on Apify — try it free.