The following is an excerpt from our recent blog article, "Cross-Domain Product Analytics with PostHog". If you'd like to read the comprehensive article, you can do so here
Product analytics play a vital role in gauging the effectiveness of marketing strategies.
They provide clear insights into the impact of marketing initiatives on user engagement and behavior within an app or website. By tracking and analyzing data related to user navigation patterns, interactions, and sign-ups, companies gain concrete, evidence-based understanding of their products. This allows stakeholders to accurately assess the success of their marketing efforts, identify which campaigns are fostering meaningful user actions and how the product is funneling users. Unfortunately there are also a larger number of challenges, including ad blockers, difficult UIs and, as is the focus of this article, cross-domain tracking.
Luckily there are a suite of tools available to help companies gain these insights and avoid the difficulties. At Yeti, we have recently been working with PostHog to provide a low-effort, cost-effective, and flexible service which can help with some unique difficulties, namely getting data when an experience or user-flow crosses over to platforms with a different domain.
Yeti is an IoT application development company. If you'd like to learn more about what we do, be sure to take a look at our work page featuring insightful case studies showcasing our collaborations with renowned clients such as Google, Netflix, Westfield, and many others. For more insightful content, don't miss the Yeti blog and our extensive library of IoT software development content.
Top comments (0)