Digital PR earns backlinks from news sites and high-authority publications.
It is one of the most scalable link building tactics available.
What Digital PR Is
Digital PR: Creating content that journalists want to cover and link to.
The link: Is a byproduct of press coverage, not the primary goal.
This is why: Digital PR links are natural, editorial, and authoritative.
Content Types That Earn Press Links
Original research / surveys: "We surveyed 500 Google Ads managers about CPA trends."
Journalists need data for their articles. Original data = links in articles citing your research.
Data visualizations: A well-designed infographic with original data gets embedded and linked.
Newsjacking: Responding to a news event with a relevant expert angle.
Timing is critical: You must respond within hours of a news event to be picked up.
Free tools / calculators: A Google Ads budget calculator on your site.
Tools get linked by: Bloggers listing resources, forums, educational content.
Outreach Strategy
Identify journalists who cover your topic: Search for articles about your subject.
Pitch: Not your product — a story angle with you as a source or with your data.
The pitch: One paragraph. What is the story? Why now? What is your unique angle?
Personalize: Reference their recent article. Explain why your story fits their beat.
What Makes a Linkable Asset
Useful: Solves a real problem or answers a real question.
Unique: Contains data or perspective not easily found elsewhere.
Timely: Relevant to current industry trends or news cycles.
Digital PR link building and SEO backlink acquisition: yositeup.com
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