We launched BabyNamePick.com 25 days ago as a simple baby name discovery tool. Here's how we went from a handful of pages to nearly 3,000 indexed URLs — and the strategy behind it.
Day 1-7: Foundation
We started with:
- A homepage with a name generator
- 19 category pages (Greek Names, Nature Names, etc.)
- 5 blog posts
- ~130 sitemap URLs
The focus was on technical SEO fundamentals:
- Schema.org JSON-LD on every page
- Proper meta titles/descriptions
- Clean URL structure
- XML sitemap + robots.txt
Day 8-14: Content Explosion
We shifted to aggressive content creation:
- Expanded from 19 to 50 category pages
- Wrote 25+ blog posts targeting long-tail keywords
- Grew name database from 200 to 1,500+
- Built 130+ external links
Day 15-25: Individual Name Pages
The biggest improvement: every name got its own URL page targeting "[name] meaning" queries. This took us from ~130 to ~3,000 sitemap URLs overnight.
Current Stats (Day 25)
- 53 categories, 61 blog posts, 2,459 individual name pages
- ~3,100 sitemap URLs total
- 15 external articles, 130+ backlinks
Check it out: BabyNamePick.com
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