Implement only Google-documented schema types that match visible content, and skip FAQPage rich-result tactics and fake ratings.
Four takeaways
- Only implement Google-supported types that match visible content.
- Article or BlogPosting, BreadcrumbList, Person, Organization, and WebSite cover most marketing sites.
- Do not add FAQPage to chase Google rich results after the May 2026 retirement.
- Never ship fake ratings or review markup you cannot show on the page.
Full walkthrough: Schema Markup for SEO: What Worthwhile Sites Actually Implement
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