I build websites and small fixed-price services for Indian small businesses at ZoopCoder (disclosure: I work there — this isn't a customer testimonial). Two questions that come up on almost every website project — "how much should a WordPress site cost" and "how much should a logo cost" — mostly get vague freelancer-quote answers online, so here are real numbers with sources.
WordPress: the software is free, the build isn't
WordPress itself costs ₹0. It's free, open-source software distributed under the GPL, and as of September 2026 it runs on 40.2% of all websites (source: w3techs.com/technologies/details/cm-wordpress). That number is genuinely useful in practice: whichever developer builds your site, the next one you hire can maintain it too — you're not locked to one person's stack.
What you actually pay for is:
- the build, setup and customisation (a developer's time)
- your own domain + hosting — roughly ₹3,000–₹8,000/year for a small business site
- any premium theme/plugin licences you choose to add later (optional)
ZoopCoder's fixed price for a WordPress build — installation, a brand-customised free theme, up to 4 pages, an SEO plugin configured, security hardening, automatic backups, and a handover session — is ₹7,999, delivered in 5-7 working days: https://zoopcoder.com/services/wordpress-website.php
Logo design: a global marketplace price vs a fixed local price
For comparison, 99designs — one of the largest logo marketplaces — lists custom logo design "starting from $249" (checked 2026-09-18), for one freelance designer working through their multi-day contest process. That's roughly ₹24,000 at today's exchange rate.
ZoopCoder's fixed price for a logo — 3 original concepts, 2 revision rounds, vector SVG/PDF masters plus PNG exports, full rights transferred — is ₹1,499, delivered in 3-4 working days: https://zoopcoder.com/services/logo-design.php
One thing worth flagging separately: a lot of "free" logo makers only give you a flattened PNG/JPG on the free tier, not the SVG/PDF vector masters. A vector file is what lets a printer blow your logo up to signboard size, or a shop-board maker resize it, without it going blurry — worth checking before you commit to a "free" logo tool.
The honest summary
| Item | Price | Source |
|---|---|---|
| WordPress core software | Free (GPL) | wordpress.org, w3techs.com |
| WordPress build + setup, fixed scope | ₹7,999 | zoopcoder.com |
| Logo design, global marketplace starting price | $249 (~₹24,000) | 99designs.com |
| Logo design, fixed scope, local | ₹1,499 | zoopcoder.com |
Happy to answer questions on either in the comments.
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