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Stop Undercharging: How to Calculate Your Real Freelance Rate

You're Probably Undercharging

I've mentored dozens of freelancers. Almost all of them made the same mistake:

"I want to make $80k/year, so I'll charge $40/hour"

Wrong. Here's why.

The Real Math

What Most People Think:

$80,000 ÷ 2,000 hours = $40/hour
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Reality:

income_goal = 80000      # Take-home target
tax_rate = 0.30          # 30% taxes
expenses = 5000          # Software, gear, etc.
billable_hours = 25      # Per week (not 40!)
weeks_off = 4            # Vacation, sick days

# Actual calculation
working_weeks = 52 - weeks_off  # 48
total_billable = billable_hours * working_weeks  # 1,200 hours

gross_needed = income_goal / (1 - tax_rate)  # $114,285
total_needed = gross_needed + expenses  # $119,285

hourly_rate = total_needed / total_billable  # $99.40/hour
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$99/hour - not $40.

Why 25 Billable Hours?

You can't bill 40 hours/week. Here's where time goes:

Activity Hours/Week
Client work (billable) 25
Admin, invoicing 3
Marketing, sales 5
Learning, upskilling 3
Email, meetings 4
Total 40

The 5 Mistakes

❌ Forgetting taxes (25-40% gone)
❌ Assuming 40 billable hours
❌ Ignoring business expenses
❌ Skipping vacation/sick time
❌ Not accounting for unbilled work

Calculate Yours

I built a free calculator: freelancehourly.site

Enter your:

  • Income goal
  • Expenses
  • Tax rate
  • Realistic billable hours

Get your actual minimum rate.

The Confidence Problem

Knowing your rate is step 1. Charging it is step 2.

Here's what helped me:

  1. Know your floor - Below this rate, you're losing money
  2. Value-based framing - "This will save you $X" not "I charge $Y"
  3. Say the number and shut up - Don't justify immediately

What's your current rate vs. what it should be? Share in comments (anonymously if you want).

🔗 freelancehourly.site

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