Hey again 👋
Just incase you missed the update of the Unicorn Club going forward here's a TLDR;
New structure:
- 🏗️ Build - actionable UX and interface craft you can use now
- 🧩 Shape - shared foundations and ways of working
- 🚀 Ship - release habits, measurement and iterate
The aim is simple, turn reading into progress in the same week. Same 4-6 minute skim, just with more momentum.
- Adam at Unicorn Club 🦄
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🏗️ Build
Make better interfaces.
A clear catalogue of inline patterns (chips, dropdowns, sliders, ghost text) that refine user intent as they type across search, uploads and creation.
Why it matters: Reduces prompt burden and time‑to‑value, turning vague asks into higher‑quality outputs without chat back‑and‑forth.
Try this: Add two contextual preset chips and one inline hint to your most‑used search or upload field.
The first 30 seconds: how to show value in AI product onboarding
Design onboarding as a motivational, personalised pre‑signup flow that pays off immediately with a tailored promise and a real result.
Why it matters: Personalisation plus visible progress lifts activation and reduces drop‑off. Users continue when value is felt, not explained.
Adopt this week: Replace one generic step with a 3‑question branch and rewrite the CTA to “promise + next step”.
Modern HTML/CSS (nesting, :has(), @starting-style, light‑dark(), lvh/svh/dvh, native validation) covers many interactions faster and smoother than JS.
Why it matters: Fewer scripts mean faster, more reliable interfaces with better accessibility and less maintenance.
Try this: Swap one JS accordion/toast for details/@starting-style plus :has(); keep the native input to drive state.
🧩 Shape
Shared foundations across teams.
Skipping alignment leads to zero-impact UX
Outputs without shared problem‑framing look productive but dodge the social work that makes solutions credible and stick.
Why it matters: You burn trust and slow delivery when you “print receipts” (artifacts) without alignment; fixes get rolled back.
Adopt this week: Add a 30‑minute pre‑solution session to frame the problem, success metrics, and stakeholders before any mocks or code.
Time Allocation ≠ Capacity Allocation
Cutler separates where hours go from what teams can actually deliver, surfacing the hidden drains (interruptions, rework, dependencies).
Why it matters: Treating time as capacity misguides investment and reporting; you optimise calendars, not outcomes.
First step: Split your weekly report into “time allocation” vs “capacity factors”. Capture the top three drains per team and one fix to try.
🚀 Ship
Release, measure, iterate.
15 ways your website loads from Google Search and how to measure each one
A field guide to Google’s load paths (Speculation Rules, SXG, AMP, edge/cache/redirect variants) plus robust client/server detection to tag real‑world visits.
Why it matters: Segmenting by load type removes noise in LCP/engagement, revealing what Google‑referred users actually experience.
Adopt this week: Tag Google‑referred, first‑visit, same‑tab sessions with a load‑type flag and start reporting LCP by type (e.g., SXG prefetch vs server load).
🦄 Join the conversation
Last week, what was the one area you found most challenging or rewarding in your work?
- 🌐 Interaction Design
- 🎨 Visual Hierarchy
- 🔄 Component Behaviour
- ♿️ Accessibility Compliance
This is the question we've asked the Unicorn club this week.
We're shaping our focus together - every reaction counts. You can reply or jump over to the community Slack to share your thoughts!
Cast your vote - and share your insights
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Most interesting tech news & insights
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🎲 Also worth a look
A few extras we've found.
Curation - All Things Product Podcast with Teresa Torres & Petra Wille
Why curation beats “Homer Simpson car” building in an AI‑cheap world; define criteria and say no.
State of the software engineering job market in 2025
AI engineering demand is surging; roles cluster in SF; public tech hires more; remote is down.
TBM 376: Why Are We Organized Like This?
Nine org archetypes (from “Game of Thrones” to “Thoughtful Transformation”) and how to navigate them.
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Adam from Unicorn Club
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