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Hope this week so far is a good one for you!
This newsletter is packed with goodies I'm sure you'll enjoy.
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- Adam at Unicorn Club 🦄
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Adapting Social struggled with 50+ client sites spread across multiple hosting providers. After moving to Kinsta, they achieved 33% faster page loads and 767% increase in site traffic.
Automated workflows saved them 250+ hours annually. Now they manage everything from one dashboard on Google Cloud Platform with centralized site management. Performance and efficiency transformed their agency.
🧠 UX
How I use generative AI for research in 2025
The field of UX is undergoing a dizzying genAI takeover.
🗂️ The Real Reason Tabs Win
Tabs remain the gold standard for chunking information because the human brain excels at processing visible, parallel groups. Decades of cognitive psychology show we retain more (and get lost less) when options stay seen, not buried.
Because in product, cognitive friction is your real competition.
🧑💻 Dev
Should we NEVER use non-logical properties?
CSS has “logical properties” which have the unique ability to follow the flow of language. You might be working on an website in English, which is left-to-right and top-to-bottom, but other languages might flip either or both of those.
Web Components: Working With Shadow DOM
Web Components are more than just Custom Elements. Shadow DOM, HTML Templates, and Custom Elements each play a role.
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♿️ A11Y
Implementing Accessible SVG Elements
Master SVG accessibility: Learn techniques for ARIA roles, testing, and creating inclusive graphics that work for everyone.
🤝 Team
The Duolingo method: Collaboration as a core practice
Duolingo’s Math team ditches traditional handoff in favor of co-creation, scrappy prototypes, and constant experimentation.
🗓️ Upcoming Events
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September 8–11, 2025 – In-person & Online
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November 18 & 21, 2025 – Hybrid: New York & Online
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🗣️ Persuading People: The Skill AI Can't Replace
August 6, 2025 - Virtual (Zoom)
Join this free, live lightning lesson hosted by Roshan Gupta, designed to unlock the power of persuasion in the age of AI. Discover a 3-part framework for human-centric influence and learn how to drive results AI alone can't achieve.
November 17 & 20, 2025 – Hybrid: New York & Online
Step into the premier JavaScript event in the US! JSNation US unites 700+ engineers for 40+ talks, hand-on workshops, deep dives in AI, and stellar networking at Liberty Science Center’s planetarium. Use code FRIENDS for 10% off tickets!
🎨 Design
Creating product icons at Figma involves dozens—sometimes hundreds—of iterations. Product Designer Tim Van Damme shares his thoughtful approach to icon design and the creative exploration that shapes each final result.
The product design talent crisis
Airbnb, the paragon of a “design-led” company, is only hiring a single designer. The job requires more than a decade of experience. There are probably hundreds (possibly thousands) of applicants.
System design is often taught through solutions specific to particular domains, such as databases, operating systems, or computer architecture, each with its own methods and vocabulary.
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Adam from Unicorn Club
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