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Discussion on: I'm Addy Osmani, Ask Me Anything!

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Addy Osmani

I think what we all want is really fast first-party content delivering great experiences to users.

With my user-hat on, an unfortunate reality is that most sites on the web still provide users a slow, bloated experience that can frustrate them on mobile. If a team has the business buy-in to work on web performance and optimize the experience themselves, I'm more than happy for them to do so. We need as many folks waving the #perfmatters flag as we can get :)

That said, staying on top of performance best practices is not something every engineering team has the time to do. Especially in the publishing space, this is where I see AMP providing the most value. I'm pretty excited about their commitments to the Web Packaging specification for addressing some of the valid critique AMP's had with respect to URLs: amphtml.wordpress.com/2018/01/09/i....

I'm also very keen for us to keep exploring what is possible with the Search announcement that page speed will be used as a ranking signal irrespective of the path you take to get there.

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Ben Halpern

This evolution for AMP definitely has me more interested in the project. I've been standing on the sideline hoping some of these URL issues could be resolved.