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How Small & Medium-Sized Businesses Can Use an AI Agent to Gain Insights from Customer Interactions

AI is no longer reserved for tech giants — AI agents are the secret weapon that helps small businesses think bigger, act smarter, and grow faster.

For SMBs, limited teams often juggle multiple roles, which makes it challenging for them to gather insights and make data-driven decisions. AI agents can analyze data and provide actionable insights without requiring technical expertise.

According to a 2025 PwC survey, 79% of companies have adopted AI agents, with 66% reporting measurable value through increased productivity, cost savings, faster decision-making, or improved customer experience.

To better understand how SMBs can use this to their advantage, let’s first make sure what’s meant by AI agents, how they work, and how they are unlike typical automation tools.

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