Most store owners check Google Analytics for traffic.
Almost none check it for why they're losing sales.
There's a report buried in Explore called Path Exploration. It shows exactly where visitors drop off — page by page.
Homepage bounce rate tells you nothing. This tells you everything.
40% leaving after they see shipping costs? That's not a design problem. That's a pricing problem.
Leaving on the product page? Missing reviews, no size guide, bad photos.
We run this before touching a single line of code on any redesign. It shows us the actual leak — not a guess.
It's free. It's already in your GA4. Explore → Path Exploration.
Most people never open it.
Have you?
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