I'm Ajmal, founder of Startex Global, the company behind StartEx ONE.
Ask a small business owner where their business actually "lives" and the honest answer is usually: everywhere.
Leads come in on WhatsApp and get copied into a spreadsheet. Proposals are Word files. Invoices come out of one tool, the accounts sit in another, payroll is a monthly scramble in Excel, and the team's tasks are spread across group chats. Every one of those tools does its job. The problem is the gaps between them: the same client typed in four times, an invoice nobody followed up on, a salary payment that never made it into the books.
If that sounds familiar, it's exactly the problem we built StartEx ONE to solve.
One platform, one set of numbers
StartEx ONE is an all-in-one business management platform. Leads, CRM, clients, proposals, invoices, accounting, projects, employees, salary, subscriptions, WhatsApp and company mail sit in one workspace, behind one login.
The idea is simple: every module writes to the same ledger, the same client list and the same team. Raise a proposal and it can become an invoice, an accounting entry and a project without anyone re-typing it.
What's inside
There are 23 modules in total. The ones most teams start with:
- Leads & pipeline. Score leads, assign them an owner and move them through your own stages, so no enquiry sits in a WhatsApp thread waiting to be remembered.
- Proposals & invoices. Build proposals from reusable sections, turn them into invoices and track payments.
- Accounting. Chart of accounts, general ledger, trial balance, profit & loss, balance sheet, cash flow, receivables ageing, payables, journals and a tax summary. These are the statements your accountant asks for, already generated.
- Receivables ageing. The 0–30, 31–60, 61–90 and 90+ day buckets update as soon as an invoice is raised or a receipt is posted, so collections stop being a monthly guess.
- HR & payroll. Employee records, salary slips and salary history. When you run payroll, the expense posts to accounting automatically, with no double entry.
- Projects & staff tasks. Delivery tracking, deadlines, team ownership and staff performance.
- WhatsApp & company mail. Send WhatsApp campaigns to opted-in contacts (with CSV import and templates), and give every staff member a mailbox on your own domain, with webmail.
- Support, social, websites and SEO workspaces for teams that run marketing and customer support in-house.
Access is fail-closed by default: staff see only what you switch on, down to individual actions like "view invoices" or "export accounting reports", not just whole modules.
Pricing that grows with the team
Every plan is the same platform. What changes is how many people are on it and how much of the back office you switch on:
- Starter: up to 5 users. CRM, leads, proposals, invoicing, staff tasks.
- Growth: up to 15 users. Adds full accounting, projects, HR and payroll, and management reports.
- Scale: unlimited users. Adds company mail, WhatsApp bulk campaigns, the support desk, social media, websites and SEO, plus action-level permissions and guided onboarding with data import.
Prices start at $15/month (₹999 in India), and yearly billing saves up to a third. You can create a workspace free, with no credit card, and change or cancel your plan at any time.
Who it's for
StartEx ONE is built for startups, service businesses, agencies, consultants, trading companies and growing teams: businesses that have outgrown spreadsheets and chat threads but don't want an implementation project to fix it. We have dedicated pages for teams in the UAE, Saudi Arabia, India and the UK.
If you're comparing it with Zoho One, Odoo or HubSpot, we've written up the honest trade-offs on our comparison pages, including what StartEx ONE deliberately leaves out. Short version: it's a single connected workspace rather than a bundle of apps to wire together, and it doesn't need an implementation partner.
Try it
If your business currently lives in eleven tabs, give it one place to sell, invoice, deliver and get paid.
👉 Start free at one.startexgbc.com. No credit card needed, and setup takes minutes.
There's also a short product overview video: https://www.youtube.com/watch?v=1j5tvWEx2MI
Questions, or want a walkthrough? Reply here or message the team on WhatsApp from the site. I'd love to hear how you run your back office today.
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