Magento is a widely used eCommerce platform out there in the market. This powerful platform offers a diverse range of functionalities which cater to retailers’ needs to serve customers appropriately. Among those are open and flexible architecture, world-class code quality and testing, full-page caching for commerce editions, secure payments, and much more.
With Magento eCommerce, you always get a choice between using a pre-built platform or customize the same according to your business needs. Though you can easily set up and manage pre-built Magento websites. Still, customized commerce on Magento platform will help you stand out amongst the competition.
With a pre-built Magento platform, you will be restrained by the web design and other aspects of your retail website. Whereas with a custom Magento development, your business will stay scalable and flexible. You can scale up your website quickly while serving your specific business needs and unique processes.
No doubt, Magento offers you great functionalities by default but there is always a need for more if you wish to sell your products progressively and provide a great UX.
In this post, you will find different unique benefits that come along with a customized Magento store. Let’s begin!
Add features matching your customer needs
Every business target a specific customer niche. So, the needs and preferences of those will be different from others. And, retailers will only succeed if they listen to their customers well and add the features matching customer needs.
When retailers focus on their customers and fulfill their needs, it will enable them to improve conversions and reduce bounce rate.
Stand out from competition
Magento is not tailored to meet just your business requirements. It is open to all, and a great percentage of people are using this platform.
That means you can not expect a differentiated customer experience on your pre-built Magento shop in your niche.
To create a unique feel and UX on your web store, you need to customize it in a way where you can show your USP and brand identity. This approach will help you to stand out from competition in a good way.
No doubt, Magento offers you a perfect layer of security to your business online while securing customer’s personal data such as their payment information. However, if you are an enterprise-grade entity, you might need more layers of security. As per PCI DSS standards, your eCommerce site should comply with 12 requirements stated.
That is achievable only if you follow a custom approach, you can easily benefit your customers with enhanced protection to customer data. You can also ask Magento development agency to add a 3rd party security support on a tailor-made site.
Enhanced search engine optimization
With a pre-built Magento platform, you can not completely rely on the features for your SEO needs. Google algorithms change any moment and throw a variant set of guidelines to rank websites on SERPs. So, you need to tailor your website accordingly.
Easy back-end software integration
Sometimes your retail business needs integration with other systems to make your business flow easy. And, using a custom approach to Magento built allows you to achieve the same conveniently.
From the benefits listed in this article, you can realize that there is a great need of choosing a custom Magento development for your retail business. Though there are many more benefits associated with a custom-built platform. But, I have listed the most important ones that directly benefit your business.
Building custom websites is not a tough job. However, if you are not a tech-savvy, you can ask for expert assistance anytime.