Magento is a perfect fit for every eCommerce business irrespective of its size. More often we hear about such statements and try to find out ‘why’. I am a research enthusiast as well as developer of Magento web development company. Thus, I get chance to work with this robust eCommerce platform several times. In this writing, I will try to emphasize on Magento’s multiple advantages over other eCommerce platforms available in the market.
Magneto is an open-source and feature-rich eCommerce platform. It gives online merchants an ability to gain control over their web stores with a complete flexibility. Every custom Magento development comes with:
. Intuitive Administration Interface
. Powerful Marketing Tools
. SEO Optimization
. Catalog-Management Engine, and many more.
With every passing year, it is becoming the fastest-growing eCommerce platform that allows merchants to offer rich online shopping experience for the customers. Till date, Magento boasts of 1,000,000+ downloads.
Let’s delve more into this ultimate and highly scalable eCommerce platform below:
Every merchant starts an online business with a vision to grow. With every growing need, you need to have a scalable eCommerce platform. Scalability allows you to expand your Magento web store by adding new features, processing multiple orders without any restriction, efficient catalog management etc.
Additionally, Magento 2.x offers you a layered structure with four tiers:
. the client,
. the page cache,
. the application, and
. the database.
that can be easily optimized for better performance and scalability.
- Catalog Management
A catalog management in eCommerce business is vital for smooth business operations. It generally involves your preferences to use display your product settings i.e. where do you want to present your thought. Magento web development helps you to improve your productivity by performing time-consuming tasks quickly and efficiently.
. Advanced product upload options
. Do single import to add thousands of products
. Customer Personalized Products
. Tax rates as per location, product type etc.
. Scale large no. of clients & products effortlessly
- Order Management
In every eCommerce business (whether small or large), optimizing workflow of orders is a challenging task and need to be addressed efficiently. Magento order management allows you to enjoy a real-time and comprehensive view of customer’s orders. Its key benefits allows you to:
. Create, view, edit, and fulfill orders from admin panel
. Generate single or multiple product invoices, product shipments and credit memos
. Easily Print invoices and packing slips
. Sending email notifications of orders
. RSS feed for new orders, and many more.
- Payment, Checkout & Shipping
Payment, Checkout & Shipping are some typical features of every eCommerce business and critical as well. With an increased competition, it becomes crucial for every retailer to offer:
- Flexible Payment Options,
- Easy and Sorted Checkout Process,
- Customer Preferred Shipping Method and Time.
And, Magento web development serves all these needs while offering:
. One-page checkout
. In-built integrations
- real-time shipping rates
- Amazon and multiple PayPal payments
- Google checkout (Level 2) . Supports free shipping etc.
- Marketing Tools & Promotions
Every business or start-up is useful until it reaches potential customers. Magento comes packed with various inbuilt marketing & promotional tools to grow your digital sales channel. It offers you an advantage of:
. Landing page tools for campaigns
. Multi-Tier Pricing for quantity discounts
. Flexible Coupons
. Up-sells and Cross-sells
. Auto-generated Site Map
. Google Site Map
. Recently viewed and compared items
. Catalog promotional pricing (by %age or fixed amount)
- SEO Friendly
Magento offers you a 100% search engine friendly web development. With this, you can utilize
. URL Rewrites
. Auto-generated Site Map for website display
. Google Site Map
. Meta descriptions for product categories
. Auto-Generated Popular Search Terms Page etc.
Apart from all these advantages, Magento is developed with the best coding practices. It complies with universal standards for payment security & satisfies every key protection criteria. Undoubtedly, Magento serves with a huge range of features to put merchants at a complete ease.