How to Run Your First GTM Simulation: A Step-by-Step Guide

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How to Run Your First GTM Simulation: A Step-by-Step Guide

Most founders run their first simulation and get a useful result in under 15 minutes. The output is scored - not a list of suggestions, but a ranked result with specific numbers you can act on. Here is what to do, in order.

Before you start

You need two things before you open any simulation.

The first is a clear offer description: 2-3 sentences that cover what the product does, who it's for, and what problem it solves. Not a pitch. Not a tagline. A plain description a stranger could read and understand. "Right Suite is a GTM simulation platform for SaaS founders who need to validate audience, price, copy, outreach, channel, and ad creative before they spend. It runs 100+ synthetic buyer simulations per decision and returns scored outputs in minutes." That kind of description.

The second is the specific input for the product you're running. If you're starting with RightAudience, you need 2-3 candidate segments - described specifically, not in categories. If you're starting with RightPrice, you need a candidate price point. If you're starting with RightMessaging, you need a copy sample. If you can write the offer description in 5 minutes, you're ready to start.

Which product to run first

Start with RightAudience if you have 2 or more candidate segments and haven't decided which to target.

Start with RightPrice if you've already chosen a segment and have a price in mind but haven't validated whether your segment will pay it.

The logic is simple: audience determines everything downstream. The price that works for a VP of Marketing at a 50-person company is different from the price that works for a solo founder. The copy that resonates with one segment is noise to another. The channel where one segment discovers tools is irrelevant to another. If you pick the wrong segment first and then validate your price, copy, and channel against it, you're optimizing for a buyer who won't convert. Run audience first and every downstream decision is calibrated to the right target.

Step-by-step: running RightAudience

Step 1: Describe your offer

Enter your product name, what it does, who you think it's for, and your current or expected price. This is the same 2-3 sentence description you prepared before starting. Be specific about price - even a placeholder like "$49/month" helps the simulation calibrate purchase intent against willingness to pay.

Step 2: Add 2-3 candidate segments

Be specific. "SMB" is not a segment. "Head of Growth at a 10-30 person B2B SaaS company who is running outbound without a dedicated SDR" is a segment. Job title plus company size plus situation - the moment of pain or context that makes your product relevant right now. Add at least 2 segments. 3 gives you a more useful ranking.

Step 3: Choose simulation depth

For your first run, Quick (1 credit, about 3 minutes) gives you a segment ranking and enough signal to know which direction to move. Standard (2 credits, about 7 minutes) gives a more complete picture of objection patterns and willingness-to-pay spread across each segment. Start with Quick if you want a fast first read. Run Standard if you need more detail before making a decision.

Step 4: Read the output

The segment ranked first by purchase intent is your starting ICP. That's the answer to "who do I sell to first."

Then read the objection breakdown for the top-ranked segment carefully. Those objections are not abstract - they are the specific reasons buyers in that segment would hesitate to buy. They are your first sales call objections. They are the gaps your copy needs to address. They are the framing your pricing page needs to pre-empt. Write them down before you move on.

Step 5: Run RightPrice next

Take the segment that ranked first and run it through RightPrice with your candidate price point. RightPrice runs Van Westendorp price sensitivity against synthetic buyers matched to that specific segment and returns an optimal price range, a confidence score, and a trial strategy recommendation. This is the natural next step - you now know who you're selling to, and the next question is what they'll pay.

Reading your results

Confidence scores tell you how much weight to put on the output.

A score above 70 is a decisive signal. The simulation returned consistent results across enough synthetic buyers that you can act on the ranked output directly.

A score between 40 and 70 is directional. The output is useful but worth a second run - either with a more specific offer description or with more precisely defined segments.

A score below 40 usually means one of two things: the offer description is too vague for the simulation to calibrate against, or the segments are defined too broadly to produce differentiated rankings. Tighten one and rerun before drawing conclusions.

What to do after the simulation

Update your ICP definition using the ranked output. Use the job title, company size, and situation description from the top-ranked segment as your working ICP, not the one you started with.
Run RightPrice against the top-ranked segment with your current price hypothesis.
Copy the top 3 objections from the segment output into a document you keep open during sales calls. Those objections will come up. Having a prepared response means the first call is not the first time you've heard them.
If your top segment and your assumed segment are different, flag every downstream decision - price, copy, outreach, channel - for re-validation against the new segment before you spend.

Run your first GTM simulation