For the sake of your business, it is imperative that you thoroughly consider whether a potential social media manager is a good fit for your organization.
Hiring the ideal social media professional for your team may be as simple as following my checklist. My checklist advise companies to look for, whether they’re hiring the role in-house or outsourcing it to an agency like our own:
If you want to make sure you remember to do these things during the interview, print this out, copy it, and then put it into your notes.
1. In-depth knowledge of the best practices for each social media platform
Users interact with various social media platforms in different ways, each with their own unique qualities. There must be a strategy for each social media platform that includes precise goals that a social media specialist can set up for you.
There are a lot of different social media platforms, and each one has a different audience and a different type of conversation. Social media sites like Twitter and Reddit can be great places to find interesting political debates, weird memes, and recipes for delicious casseroles.
Not all social networks are the same, and you don't need to push ads and content on all of them at the same time. But now, using social media is an important part of your business's omnichannel customer experience. So you need to make sure that you’re hiring the one who has significant knowledge in all the latest social media trends and tricks to engage customers.
2.Willingness to assist in real-time lead generating
Whether marketers are aware of it or not, social media lead creation is an integral aspect of their overall marketing plan.
The development of social media leads is an excellent next step for marketers who are ready to move beyond brand recognition and engagement. Using social media to get leads will assist you in identifying people who are interested in your company. More importantly, these leads will assist you in staying in touch with potential customers, whether it's to make a special offer or to inform them of new products or services.
More than just liking and retweeting, your social media professional should actively look for ways to interact and speak with other people through the relevant social channel, as well. When people meet you, they want to download an eBook, read your most recent blog post, and sign up for more.
3.Ability for content creation
Among the best social media managers, copywriters who are also good digital conversationalists are the best. They both embody and improve their brand's voice on social media. Whether you're writing attention-grabbing ads or witty social quips, you should know how to write concise copy that makes your audience feel something. One of a make-up brand, does a great job of this. They pair cheeky captions with their colorful, high-saturation images to tell a story and connect with their pop culture-savvy customers.
Social material is very different from web content, and engaging content is the first step to getting people to become interested in your business. This person must be able to come up with new content for social media, like comments, photos, and short blog posts, as well as adapt existing information to fit the needs of the platform. People who are good at social media are able to break down complicated information into smaller pieces that can be shared on a lot of different social media sites.
4.Analytical skills for social media tracking
Qualitative data might make people who have worked in social media for a long time nervous. In the early days of social media, it was so important that you could show the value of your work with correct and precise quantitative data that qualitative data was often put on the side.
Despite the fact that it is difficult to link social media activity to B2B sales results, there are social media factors that illustrate how social media is generating new customers. You need someone who can look at these stats and illustrate how social media helped your business make money, so ask your social media specialist to do this for you.
5. Turn social conversations into leads for your business
The very nature of social media necessitates that it be sociable. A social media manager's approach must include a focus on establishing and cultivating digital relationships.
But, it's not enough to have a conversation with someone. Social media specialists need to be ready with ways to turn engagement into conversations, then set up first appointments with a closed-loop lead passing process.
6. Ability to manage cross functional participation
Teaching your entire workforce about social media and providing them with clear instructions on how (and when) to participate will enable them to get more active in the plan. The way outstanding social media specialists operate for you is as follows: And, perhaps most importantly, they teach your staff how to leverage their personal networks to promote your organization in front of more people.
*7. Experience of social advertising and paid promotions *
Pay-per-click (PPC) advertising and marketing on social media can play a significant role in extending your audience and generating leads. Ads on social media should be a part of your overall strategy, and your social media specialist can help you build and implement one if necessary.
Ready to Hire a Social Media Manager!
Here I’ve compiled the list of skills you look for in the right social media manager. Also go through a complete guide on Why? When? And How? To Hire a Social Media Manager
Please make a list of your goals and what you aim to accomplish with social media, and then hire a social media manager to assist you in accomplishing them.
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