GEO is the work of making a business findable, correctly described and citable in answers written by AI assistants such as ChatGPT, Gemini, Copilot, Perplexity and Google's AI Overviews. It builds on SEO: AI search features read the same web pages that search engines index.
The short version
- Also called: AI visibility, AI search optimization
- Works on: pages, business listings, structured data, reviews, mentions on other sites
- Measured by: how often AI answers name and cite the business, with control questions
What to do
Start by asking AI assistants what they know about your business, in your customers' languages, and fix what is wrong at the source.
Source: Google Search Central: AI features and your website
This note is part of the AYKA Technologies knowledge entries (AYKA-E-0001). The original, in English, French and Arabic: https://getayka.com/entries/geo/
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