While building AllInOneTools, I noticed something interesting.
When users land on a tools website, they usually come with a task like:
Compress an image
Merge a PDF
Convert a file
But they don’t always search for the exact tool name.
Many users simply look for the category first.
For example:
“Image Tools”
“PDF Tools”
“Converters”
Once they enter the category, they quickly pick the tool they need.
This made me realize something:
Sometimes users don’t know the exact tool name —
they only know the type of task.
And categories help them find it faster.
Curious how others see this:
When you visit a tools website, what do you do first?
• Search for the exact tool
• Open a category
• Scroll and scan the page
Would love to hear how others approach this.
Top comments (6)
One thing I learned while building AllInOneTools is that users often don’t know the exact tool name.
They recognize the category faster than the tool itself.
That’s why clear categories help users start using tools much faster.
This is such a simple but powerful insight. Users think in tasks, not tools. Organizing by category mirrors how their brain already works — 'I need to do something with a PDF' before 'I need to merge PDFs.
Exactly — that’s what I started noticing too.
Most users arrive with a task in mind, not a tool name. They think “I need to do something with a PDF” or “I need to convert an image,” not “I need tool X.”
After watching a few people use the site, I realized categories reduce that thinking step. They just recognize the task and move forward.
That small shift in structure actually changed how I design the my homepage AllInOneTools now.
I am curious. Are you using AI?
Good question 🙂
I sometimes use AI to help with editing or improving wording, but the ideas and observations come from my own experience building AllInOneTools and watching how users actually behave on the site.
nice!