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Bhavin Sheth
Bhavin Sheth

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Do users choose tools by name… or by category?

While building AllInOneTools, I noticed something interesting.

When users land on a tools website, they usually come with a task like:

Compress an image
Merge a PDF
Convert a file

But they don’t always search for the exact tool name.

Many users simply look for the category first.

For example:

“Image Tools”
“PDF Tools”
“Converters”

Once they enter the category, they quickly pick the tool they need.

This made me realize something:

Sometimes users don’t know the exact tool name
they only know the type of task.

And categories help them find it faster.


Curious how others see this:

When you visit a tools website, what do you do first?

• Search for the exact tool
• Open a category
• Scroll and scan the page

Would love to hear how others approach this.

Top comments (4)

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Bhavin Sheth

One thing I learned while building AllInOneTools is that users often don’t know the exact tool name.

They recognize the category faster than the tool itself.

That’s why clear categories help users start using tools much faster.

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Benjamin Nguyen

I am curious. Are you using AI?

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Bhavin Sheth

Good question 🙂

I sometimes use AI to help with editing or improving wording, but the ideas and observations come from my own experience building AllInOneTools and watching how users actually behave on the site.

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Benjamin Nguyen

nice!