One casual evening, while browsing about smartphone brands, I came across something that changed how I viewed the Android world. I already knew that iQOO was a sub-brand of Vivo, mainly for performance-focused rebrands. But then I saw this:
Vivo, iQOO, Realme, Narzo, OPPO, and OnePlus — all under BBK Electronics.
I paused. Wait... all of them? I knew some connections, like Realme being born from OPPO and iQOO from Vivo. But I didn’t realize how deep it went — even OnePlus, which once seemed like an independent flagship killer, is part of this ecosystem through its merged R&D with OPPO.
🧹 Same Parent, Many Brands
BBK’s strategy is smart — own multiple brands, market them to different audiences, and compete within itself. Here's the brand structure I found:
BBK Electronics
├── OPPO
│ └── Realme
│ └── Narzo
├── Vivo
│ └── iQOO
└── OnePlus
🎨 One Brand, Multiple Skins
Then came the software twist. I noticed each BBK brand has its own Android skin:
| Brand | Skin (Global/China) |
|---|---|
| Vivo | Funtouch OS / OriginOS |
| iQOO | Funtouch OS |
| Realme | Realme UI |
| Narzo | Realme UI |
| OPPO | ColorOS |
| OnePlus | OxygenOS / ColorOS |
Behind these differences, many of the design elements and features are similar — just tailored for marketing and regions.
🔍 What I Realized
- BBK quietly dominates multiple market segments.
- Most differences are branding and software skin deep.
- Android OEMs can be more connected than they appear.
📚 Want More Tech Discoveries?
- Explore more on Tech facts : https://forem.com/bhuvaneshm_dev
Tech can be full of surprises — and this was one of my favorites.
❓ Question for You
What do you think about this branding strategy?
Are these brands doing the right thing by competing under the same parent company to capture more market share, or is it just smart marketing hiding behind multiple logos?
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