I realize that most people are distracted by cryptocurrencies to be bothered to think about app ideas anymore, but I still get the occasional “hey, I have an app idea!” from the casual layman, be it at a family dinner or reunion of friends. Of course, out of sheer dumb curiosity, I’ll say, “what is it?”, but I’m finding it might be time to start telling these people the truth:
There is no such thing as app ideas.
It’s a fable. A fantasy. A story passed down from generation to generation. That all you need is an app idea. And fate handles the rest.
*Leans into mic* Wrong.
App ideas are not a thing anymore. When you think “app idea” you hear $$$$$, but try rephrasing it as such and see if you’re still interested: “I’ve identified a gap in the market, and believe I am uniquely suited to build a solution. I am willing to spend the next 5-10 years of my life slaving completely in the dark to build this product, and no matter how difficult it gets (it will get difficult), I will not give up. I realize that the product I build at first will probably suck, and will not be what customers want, so I will spend the next several years painstakingly refining it, talking to customers, poring through books, consulting with experts, all while confessing that I had no idea how difficult this was going to be. I’ve also accounted for the financial costs associated with building an app business, and am ready to quit my full-time job when needed to focus full time on this endeavor. Here is my product, here is the problem it solves, here is the market, and here is how I plan to acquire customers.”
Not so sexy now, is it?
How 'bout that Ripple? Been goin up like crazy.
P.S. I wrote a follow up here that expands on this a little more: Pricing cannot be an afterthought.