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Brain Brutalism
Brain Brutalism

Posted on Originally published at brainbrutalism.com

AI Onboarding Is Addiction Onboarding

You're rolling out AI to your engineering team. Good intentions. You want them to move faster, ship more, spend less time on repetitive work.

What nobody put in the commercial proposal is the conflict of interest sitting at the centre of every tool you're signing off on.


The business model nobody explains

Generative AI tools bill by tokens. More queries, longer responses, more open conversations — more revenue. The economic incentive of these companies is directly aligned with the amount of time your engineers spend inside the tool.

That is not neutral.

A hammer has no opinion about how many nails you drive. A large language model has a recommendation system, follow-up suggestions, responses engineered to generate the next query. The difference isn't technical — it's intentional design.

When ChatGPT ends a response with "would you like me to go deeper on any of these points?", that's not helpfulness. That's retention.



This is an excerpt. Read the rest at brainbrutalism.com.

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