By Brooke Harris — Digital Productivity Hacker
If you’ve ever scrolled through tech Twitter, you’ve probably seen founders, indie hackers, and developers sharing their progress, wins, and even failures in real time. This is the essence of “building in public”—a movement that’s transforming how products are launched, communities are built, and opportunities are created. But if you’ve ever thought, “I want to build in public, but I don’t know how,” you’re not alone. The process can feel intimidating, time-consuming, and overwhelming—especially if you’re new to sharing your journey online.
The good news? You don’t have to go it alone. With the right tools and a bit of strategy, building in public can become a powerful (and even fun) part of your workflow. Enter TweetHunter—a tool designed to make building in public accessible, efficient, and impactful for developers, solopreneurs, and digital makers.
Why Build in Public?
Building in public isn’t just about showing off your wins. It’s about transparency, learning out loud, and connecting with a like-minded community. When you share your process, you invite feedback, attract collaborators, and build trust with your audience. You also create a record of your journey—something you (and others) can learn from down the road.
But let’s be real: it’s not always easy. You might wonder:
What should I share?
How do I stay consistent?
How do I grow an audience from scratch?
How do I balance building and sharing without burning out?
The Challenges of Building in Public
Content Ideas: Coming up with fresh, valuable updates can be tough.
Consistency: It’s easy to start strong, but hard to keep up the momentum.
Time Management: You’re already busy building—how do you fit in content creation?
Audience Growth: How do you get your updates in front of the right people?
Meet TweetHunter: Your Build-in-Public Companion
TweetHunter is an AI-powered tool that helps you create, schedule, and optimize your Twitter content. It’s designed for makers, founders, and developers who want to build in public without spending hours every day on social media.
What Makes TweetHunter Stand Out?
Content Inspiration: Get daily prompts, proven tweet templates, and trending topics to spark ideas.
Scheduling: Batch your tweets and schedule them for optimal times, so you can stay consistent without being glued to your phone.
Analytics: See what resonates with your audience and refine your approach based on real data.
Engagement Tools: Identify and connect with your most engaged followers, reply to comments, and build relationships at scale.
Automation: Set up automations for recurring content, follow-ups, and more—so you can focus on building, not just tweeting.
How to Start Building in Public with TweetHunter
Define Your Journey: What are you building? Who is it for? What do you want to share? Clarity here will guide your content.
Set Up TweetHunter: Connect your Twitter account, explore the dashboard, and set your content preferences.
Find Your Voice: Use TweetHunter’s prompts and templates to experiment with different types of content—progress updates, lessons learned, questions, and behind-the-scenes moments.
Batch and Schedule: Dedicate an hour each week to write and schedule tweets. Consistency is key, and scheduling helps you stay visible even on busy days.
Engage and Iterate: Respond to comments, join conversations, and use analytics to see what resonates. Don’t be afraid to tweak your approach as you learn.
Real-World Example: From Lurker to Leader
I’ve seen developers go from silent lurkers to community leaders by building in public. One indie hacker used TweetHunter to document their SaaS journey, sharing weekly updates, code snippets, and even setbacks. The result? A loyal following, early users, and valuable feedback that shaped their product.
Pro Tips for Building in Public
Be Authentic: Share both wins and struggles. People connect with real stories, not just highlight reels.
Educate and Entertain: Mix practical insights with humor or personal anecdotes.
Ask Questions: Invite your audience to weigh in, offer feedback, or share their own experiences.
Celebrate Small Wins: Don’t wait for a big launch—share progress, no matter how incremental.
Discover More Tools with Genixovate
Looking to expand your productivity and maker toolkit? Check out Genixovate—a curated directory of the latest AI and SaaS tools for developers, solopreneurs, and digital creators. Whether you need automation, analytics, or growth hacks, Genixovate makes it easy to find what works.
Final Thoughts
Building in public isn’t just a trend—it’s a powerful way to grow your project, connect with your audience, and learn faster. With tools like TweetHunter, you can make the process easier, more consistent, and a lot more fun. Start sharing your journey today—you never know who you’ll inspire (or who will inspire you).
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