I got frustrated with insurance sites that make you hand over your phone number before showing any numbers. So I built My Insurance Calc — 15 free browser-based calculators. No signup, no data collected.
What I Built
Pure static HTML/CSS/JS on GitHub Pages. 15 calculators (life, auto, home, health, disability, EV, motorcycle, travel, SR-22, pet) + 23 long-form guides targeting high-intent keywords.
No framework, no backend. Calculator logic is vanilla JS. The whole thing loads under 1 second.
Keyword Strategy
Instead of "life insurance" (impossible), I targeted: "life insurance after cancer", "life insurance for pilots", "life insurance after DUI". People searching these have specific, urgent needs — and most big sites give generic answers.
3-Month Search Console Data
- Impressions: 4,140
- Clicks: 3
- Avg position: 52.6
- Top page: life-insurance-after-cancer — 1,725 impressions
- EV insurance tool: position 6.8, 2 clicks
- Life insurance after DUI: position 21.5 — click imminent
What's Hard
Content quality at scale. AdSense rejected my first submission for "low value content." I've since gone deep — stage-by-stage breakdowns, specific underwriting numbers, details general sites skip.
Also: the feedback loop is brutal. Write content, submit to Search Console, wait 4-8 weeks.
Stack
HTML / CSS / JS (vanilla)
GitHub Pages
Google Analytics + Search Console
Happy to answer questions about the SEO approach or static site setup. If you've been through AdSense approval or insurance affiliates, I'd love to hear what worked.
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