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Christopher Downard
Christopher Downard

Posted on • Edited on • Originally published at beyond-the-commit.beehiiv.com

Your Team Is the Product

Most engineering leaders obsess over code quality, deployment pipelines, and shipping velocity. But after leading and rebuilding teams across multiple companies, I’ve learned this truth:

💡 You don’t ship great software without a great team — and you don’t build great teams by accident.

Here’s what I’ve seen go wrong (and how to fix it).


🧩 The Problem

In one of my early roles, I joined a team that had inherited legacy products during a massive organizational shift. We were smart. We had modern tooling. On paper, we had everything we needed.

But we couldn’t deliver.

We kept running into the same walls — alignment, momentum, ownership. Our retros were full of process tweaks, but output stayed flat. Morale dropped. We were a group of individuals, not a team.


🚢 What Changed

It wasn’t until leadership shifted focus — from individual talent to team cohesion — that things started moving. We reorganized teams to optimize for shared ownership, communication, and trust. Not process. Not code.

And guess what? Our output improved. Velocity stabilized. People cared more.


💥 Why This Matters

When you treat the team as a product:

  • You think about durability, not just delivery.
  • You build for scale, not just speed.
  • You invest in team dynamics the way you’d invest in observability or testing.

Engineering culture isn’t just vibes. It’s infrastructure.


🔧 Try This

  1. Do a “team design” retro
    Ask your team what’s working and not in the way you work together, not just in the product.

  2. Evaluate your org chart like a system diagram
    Where’s the tight coupling? Where are the bottlenecks?

  3. Introduce shared rituals that reinforce collaboration
    Think: engineering office hours, demo days, or pairing sessions with cross-team intent.


📬 Want More?

This piece was originally published in my newsletter Beyond the Commit — where I share practical, real-world lessons on engineering leadership, scaling teams, and building products the right way.

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