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Chad Dyar
Chad Dyar

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The Distribution Layer Nobody Sees

I'm running 6 AI apps and 16 books as a one-person operation alongside a full-time job. Here's the distribution architecture I shipped in 48 hours.

Each app gets a free guide targeting its audience, a 3-email Kit nurture sequence with segment-specific tags, a landing page with embedded form, and a book that bridges guide to app. Guide, book, app. Six times.

I wrote a /health/forms endpoint that reads each landing page's HTML, extracts the data-uid, and confirms the Kit embed matches. Third-party form embeds break without telling you. I've lost leads to that before.

Stack: static HTML on Express. Kit for email with segment tags. UTM pattern: utm_source=lead_magnet&utm_medium=email&utm_campaign={segment}.

PillPal has 19 users, 4 paying. Other five are starting from near-zero. 90-day sprint to $1K MRR combined, day 3.

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