One of the most popular subscription network genres is fitness. Consumers are increasingly expecting virtual fitness or fitness subscription video on demand (SVOD) as an alternative as online fitness becomes more popular.
Why shouldn't they? Committing to a subscription plan is worthwhile due to the convenience of at-home workouts and the availability of on-demand lessons. Online exercise programmes will expand by 30% through 2026, according to Global Market Insights.
Most likely, you've come to learn how to start an online fitness programme or expand your fitness business online. We've incorporated tips from Flicknexs OTT fitness SVOD clients in this post, including how to expand your following.
Why would you want to start an online fitness programme?
Growing a video business has never been easier, thanks to a plethora of OTT channels and monetization choices. The need for online fitness choices is only growing, and reaching out to a bigger consumer base via the internet has the potential to increase revenue. It might be as simple as filming the sessions that are already taking place in your brick-and-mortar facility and posting them online as on-demand content to start an online fitness programme.
There are plenty of expansion potential with OTT networks if you want to extend your online fitness programme and make it the mainstay of your business.
Here are a few more reasons why we do what we do.
Digital-focused fitness's long-term viability:
Working out at home has always been a popular way to stay in shape. Even before COVID-19, restricted access to gyms and fitness studios digitally-focused at-home fitness had developed a thriving and sustainable sector.
Over the course of 2020, many popular fitness studios with established fitness subscription networks saw exponential growth in their following. Flicknex's OTT fitness channels, on the other hand, had already proven their worth prior to the pandemic.
There are numerous monetization options available:
You may sell your online fitness videos in a variety of ways on the internet. From Instagram to pay-per-view to over-the-top (OTT) channels, everyone from fitness influencers to franchised businesses may profit from online content.
In this article, we'll concentrate on fitness SVOD (subscription video on demand).
Fitness SVOD: Because fitness producers are uniquely positioned to create content on a consistent basis, SVOD is a great approach to add value to clients while also scaling your business. Subscribers to SVOD pay a monthly subscription in exchange for limitless access to premium material as long as they keep paying. It's one of the most lucrative video monetization businesses out there.
Your content, your network:
This is a clear advantage. You have the power to create the material you feel is missing from the industry or content that is an extension of yourself by starting your own online fitness programme or OTT channel.
We support a variety of fitness networks, from yoga studios to trampoline cardio to online fitness programmes for populations who have traditionally been excluded from the business, at Flicknexs OTT. If you have a new fitness trend or target audience in mind, chances are your target audience is waiting for you – or, better yet, actively looking for a fitness alternative that appeals to them.
How do you determine if starting a fitness subscription service is a good idea?
While launching a fitness membership network involves time and money, it is far more scalable than a traditional brick-and-mortar business strategy.
Consumers are frequently unable to attend an in-person session due to considerations such as time and geography. You remove such obstacles by transferring your material online and bringing it directly to your audience.
The majority of your fitness SVOD community is online, giving you additional opportunities to meet them where they are. Customers will be able to connect with others if you are active on social media or promote your Facebook community throughout your classes.
You have a good understanding of your fitness target market:
You should conduct market research before launching your online fitness programme to guarantee that your target audience exists. You will reach more individuals and create relationships with your subscribers if you upload and outreach on a regular basis.
Conversions and repeat customers will be consistent if you create content that resonates to your target demographic.
You want to grow your company:
This is a no-brainer. You can accomplish the type of growth that isn't feasible with simply in-person options by starting a fitness SVOD business. There are no limits to the number of students in an online class, nor are there any time or place constraints. You may sit back and view your material after you've developed and filmed it.
How and where should you start your fitness programme?
Content for the launch should be pre-recorded:
You should have at least 10 classes shot and available to view before launching your fitness subscription network. Early subscribers will be engaged while you develop new content in this manner.
Build out a more complete live streaming class schedule if you're starting with fewer on-demand video content. This will increase the value of your channel while also expanding your content library.
We recommend capturing footage in chunks if you're beginning from scratch. Many of our online fitness OTT subscribers alternate between filming and marketing days.
Maintain a simple content organisation system:
We've covered how to make content for your fitness subscription network, but what about organising it? Making sure your content is discoverable and organised in a clear, consistent manner will make your customers' viewing experience less frustrating.
Provide a live class schedule on your website to separate your live-streamed content. Flicknexs OTT also makes organising files into collections and categories a breeze.
How to Price a Subscription to a Fitness Program:
Flicknexs OTT allows creators to adjust monthly and annual membership fees, which raises the question of how much should I charge my subscribers?
You might be able to charge more than the norm for your business if you've built a really niche community. The rationale for this is that a specialised audience has less pricing competition, and if you're the only online fitness channel with trapeze and zebras (and have discovered a market for circus exercise), people are usually ready to pay a little more.
However, there are still a number of incredibly popular channels covering more mainstream online fitness topics that might help a business stay afloat and flourish. It all depends on your customer and how much your content and ease of access at home are worth to them.
Conversions are always aided by a cheaper price, but retention and churn are unaffected. As a result, you may want to keep costs low and give discounts while you create your channel, then increase the subscription charge once you've established client loyalty.
Top comments (4)
I am trying to find the best way to start an online fitness programme for my business and you have shared your article helped me out of…
Pls refer this blog: dev.to/praveene27295/how-to-sell-f...
Thanks to this article, Now I can choose the best way to start an online fitness programme