Copywriters don't have writer's block — they have research gaps. ChatGPT doesn't write your best copy. But it drafts fast, generates variations on demand, and helps you get to the version worth polishing in a fraction of the time.
These 35 prompts cover headlines, sales pages, email sequences, brand voice, and the editorial feedback loop. Each uses bracket placeholders. Replace them with your actual client details before running.
1. Headlines and Hook Writing
The headline is 80% of the work. A weak headline kills the best body copy. These prompts generate, test, and refine headlines that stop the scroll.
Prompt 1 — Headline variations
Write 15 headline variations for [PRODUCT/SERVICE NAME], a [BRIEF DESCRIPTION] for [TARGET AUDIENCE].
The main benefit: [BENEFIT]
The key differentiator: [DIFFERENTIATOR]
Emotional driver: [e.g., fear of missing out, desire for status, relief from pain]
Write 3 headlines each in these formats:
- Curiosity-driven (creates an open loop)
- Benefit-forward (leads with the outcome)
- Problem-agitate (names the pain first)
- Social proof (uses numbers or authority)
- Transformation (before/after contrast)
Flag the 3 strongest and explain why in one sentence each.
Prompt 2 — Subject line pack
Write 20 email subject lines for a campaign promoting [PRODUCT/OFFER] to [AUDIENCE SEGMENT].
Goal: [OPEN RATE, CLICK RATE, OR CONVERSION GOAL]
Tone: [DESCRIBE BRAND VOICE — e.g., direct, playful, authoritative, warm]
Include at least:
- 4 subject lines using a number
- 4 using a question
- 4 using personalization or specificity
- 4 using urgency or scarcity (genuine, not fake)
- 4 plain/curiosity-only
Preview text for each subject line included.
Prompt 3 — Ad hook rewrite
Here is my current ad headline and opening hook for [PLATFORM — e.g., Facebook, LinkedIn, YouTube]:
Headline: [CURRENT HEADLINE]
Hook: [CURRENT OPENING COPY]
Rewrite this 5 different ways. Each rewrite should:
- Open with the reader's situation, not your product
- Create a knowledge gap or unexpected angle
- Use plain language — no buzzwords
Annotate each rewrite with which psychological trigger it uses and why it might outperform the original.
Prompt 4 — Landing page headline test
I'm A/B testing the headline for [LANDING PAGE URL OR DESCRIPTION].
Current control headline: [HEADLINE]
Product: [BRIEF DESCRIPTION]
Target visitor: [WHO LANDS ON THIS PAGE AND WHY]
Write 5 challenger headlines. Each should test a different hypothesis about what the visitor cares most about:
1. Speed/time saved
2. Cost or ROI
3. Risk elimination
4. Social proof or authority
5. Transformation/identity
Keep each under 12 words. No punctuation gimmicks.
Prompt 5 — Opening hook for long-form
Write 5 opening paragraphs (hooks) for a [SALES PAGE / LANDING PAGE / BLOG POST / VIDEO SCRIPT] about [TOPIC].
Target reader: [DESCRIBE THEM]
The core insight or argument: [ONE SENTENCE]
What most people believe that this piece will challenge: [ASSUMPTION]
Each hook should be 3-5 sentences and start in a completely different way — story, statistic, provocative statement, direct question, or future pacing. Do not start any of them with "In today's world" or "Are you tired of."
2. Sales Page and Landing Page Copy
Sales pages are the closest thing to a salesperson who works 24/7 and never has a bad day. These prompts build the full conversion architecture.
Prompt 6 — Above-the-fold section
Write the above-the-fold section for a sales page for [PRODUCT NAME].
Product: [WHAT IT IS AND WHAT IT DOES]
Target buyer: [WHO THEY ARE AND WHAT THEY WANT]
Price point: [PRICE OR PRICE RANGE]
Biggest competitor or alternative: [WHAT THEY'D CONSIDER INSTEAD]
Include:
- Hero headline
- One-sentence subheadline
- 3-bullet value summary (outcomes, not features)
- Primary CTA button copy and a secondary "soft" CTA for browsers
Format the output exactly as it would appear on the page.
Prompt 7 — Problem-agitate-solve section
Write a PAS (Problem-Agitate-Solve) section for a sales page for [PRODUCT].
The problem: [STATE THE PROBLEM]
The agitation (make the pain vivid): [WHAT HAPPENS IF NOTHING CHANGES]
The solution (how the product solves it): [MECHANISM]
Write two versions:
- Version A: Direct, rational, under 200 words
- Version B: Story-driven, emotional, under 300 words
The solution section should transition naturally into the product introduction without a hard pivot.
Prompt 8 — Feature-to-benefit conversion
Here are the features of [PRODUCT NAME]:
[LIST FEATURES]
For each feature, write:
1. The direct benefit (what it does for the buyer)
2. The underlying desired outcome (what they really want because of that benefit)
3. A single-sentence sales bullet that leads with the outcome
Use the format: "[Outcome] because [feature mechanism]" for each bullet.
Then flag the three strongest bullets and recommend the order they should appear on the page.
Prompt 9 — Testimonial and social proof section
Write the social proof section for a sales page for [PRODUCT].
Available proof elements: [LIST — e.g., number of customers, testimonials, case study results, logos, reviews]
Create:
- An introductory framing sentence that contextualizes the proof
- 3 testimonial rewrites (make them specific, outcome-focused, and credible without being over-the-top)
- A statistics bar with 3-4 compelling numbers
- One mini case study (3 sentences: problem, solution, result)
If any proof element is weak or vague, flag it and tell me what a stronger version would contain.
Prompt 10 — FAQ and objection handler
Write the FAQ section for a sales page for [PRODUCT].
Common objections and hesitations from buyers: [LIST — you can pull these from support emails, reviews, or sales calls]
For each objection:
- Turn it into a natural FAQ question (how a real person would phrase it)
- Write a confident, honest answer that addresses the real concern
- Add a reassurance close (one sentence)
Include at least one question about price, one about results/guarantee, and one about ease of use or time commitment.
3. Email Sequences and Campaigns
Email is still the highest-ROI channel. These prompts build sequences that nurture, convert, and retain.
Prompt 11 — Welcome sequence
Write a 5-email welcome sequence for new subscribers to [BRAND/NEWSLETTER/PRODUCT].
Subscriber context: [WHO THEY ARE AND WHY THEY SIGNED UP]
Goal of the sequence: [e.g., drive first purchase, build trust, introduce core content]
Sequence schedule: Day 0, Day 1, Day 3, Day 7, Day 14
For each email:
- Subject line (plus preview text)
- Body copy (200-350 words per email)
- CTA (one per email, low-commitment early, higher-commitment later)
The sequence should feel like a conversation that earns the ask — not a series of pitches.
Prompt 12 — Abandoned cart email
Write a 3-email abandoned cart sequence for [PRODUCT/STORE].
Product abandoned: [PRODUCT NAME AND PRICE]
Buyer's likely hesitation: [WHAT'S PROBABLY STOPPING THEM — e.g., price, trust, timing]
Email 1 (1 hour after abandon): Soft reminder, no pressure
Email 2 (24 hours): Address the main objection directly
Email 3 (48-72 hours): Urgency + final offer if applicable
Include subject lines, preview text, and CTAs. Tone should be [BRAND TONE].
Prompt 13 — Launch sequence
Write a 7-email launch sequence for [PRODUCT NAME], launching on [DATE].
Product: [BRIEF DESCRIPTION AND PRICE]
Target audience: [WHO'S ON THE LIST]
List size: [APPROXIMATE — affects urgency framing]
Pre-launch content already delivered: [WHAT THEY'VE SEEN]
Sequence:
- T-7: Anticipation / story / problem
- T-3: Solution preview / mechanism
- T-1: Open cart tomorrow
- Day 1 morning: Doors open
- Day 2: Objection handler / FAQ
- Day 4: Case study or testimonial
- Final day: Close / last chance
Subject lines, preview text, and full copy for each email.
Prompt 14 — Re-engagement campaign
Write a 3-email re-engagement campaign for subscribers who haven't opened in [TIME PERIOD].
Brand: [BRAND NAME]
What they originally signed up for: [REASON]
What's new or changed since they signed up: [UPDATE]
Email 1: Pattern interrupt (subject line that forces a reaction)
Email 2: Value re-delivery (give them something genuinely useful with no ask)
Email 3: Permission check (let them opt in or out explicitly)
Include an unsubscribe angle that makes even leaving feel respectful. The goal is a clean list, not a padded one.
Prompt 15 — Post-purchase nurture email
Write a post-purchase email for customers who just bought [PRODUCT].
Purchase: [PRODUCT AND PRICE POINT]
Goal: [e.g., reduce buyer's remorse, drive first activation, upsell, generate review]
When it sends: [TIMING]
The email should:
- Affirm the decision they just made
- Set a clear expectation for what happens next
- Give them one quick win they can get in the next 10 minutes
- Include a soft next step (not a hard sell)
Subject line and preview text included.
4. Brand Voice and Tone Development
Brand voice is a competitive advantage. These prompts codify it so anyone on the team can write on-brand.
Prompt 16 — Brand voice audit
Here are five samples of existing copy from [BRAND NAME]:
[SAMPLE 1]
[SAMPLE 2]
[SAMPLE 3]
[SAMPLE 4]
[SAMPLE 5]
Analyze the voice and identify:
- 3 consistent voice characteristics (with evidence from the samples)
- 2 inconsistencies or off-brand moments
- The underlying worldview or point of view behind the writing
- How this voice is different from [COMPETITOR 1] and [COMPETITOR 2]
Output: a one-page voice profile I can give to a new writer.
Prompt 17 — Voice and tone guide
Write a brand voice and tone guide for [COMPANY NAME], a [TYPE OF COMPANY] targeting [AUDIENCE].
Mission or positioning: [1 SENTENCE]
Three adjectives that describe the desired voice: [ADJECTIVES]
Three adjectives that describe what the voice is NOT: [ADJECTIVES]
For each section of the guide, include:
- Definition
- 2-3 examples of on-voice sentences
- 2-3 examples of off-voice rewrites (before/after)
- Edge cases (how the voice shifts slightly for [e.g., crisis communications, sales pages, social media])
Prompt 18 — On-brand rewrite
Rewrite the following copy in the voice of [BRAND NAME].
Brand voice characteristics: [BRIEF DESCRIPTION OR PASTE VOICE GUIDE]
Copy to rewrite: [PASTE COPY]
Write two versions:
1. A close rewrite (same structure, on-brand language)
2. A freer rewrite (restructured if needed for stronger brand expression)
Annotate the key voice choices you made in version 2.
Prompt 19 — Tagline development
Develop 10 tagline options for [BRAND/PRODUCT NAME].
What it does: [FUNCTION]
Who it's for: [TARGET AUDIENCE]
The emotional payoff: [WHAT THE CUSTOMER FEELS]
One thing we never want to sound like: [COMPETITOR OR CLICHÉ TO AVOID]
Each tagline should be under 8 words. Group them by tone: aspirational, clever/unexpected, direct, and emotional. Flag which 3 you'd test first and why.
Prompt 20 — Microcopy review
Review and rewrite the following microcopy elements for [PRODUCT/APP NAME]. The brand voice is [DESCRIPTION].
Current microcopy to review:
- Button copy: [CURRENT TEXT]
- Error message: [CURRENT TEXT]
- Empty state: [CURRENT TEXT]
- Onboarding tooltip: [CURRENT TEXT]
- Confirmation message: [CURRENT TEXT]
For each: keep if strong, rewrite if weak. Explain the reasoning in one sentence. The goal is copy that sounds like a helpful human, not a system message.
5. Social Media Copy
Organic social is a daily craft. These prompts produce scroll-stopping posts at scale.
Prompt 21 — LinkedIn thought leadership post
Write a LinkedIn post for [AUTHOR NAME/ROLE] at [COMPANY NAME] about [TOPIC].
Key insight: [THE CORE POINT — one sentence]
Supporting evidence or story: [ANECDOTE, DATA POINT, OR OBSERVATION]
Target reader: [WHO SHOULD ENGAGE WITH THIS POST]
Format:
- First line: a single bold claim or observation that earns the "...more" click
- Body: 4-6 short paragraphs, each one idea
- No bullet lists (narrative flow only)
- No hashtags in the body
- End with a question or provocation, not a call to action
Target length: 200-300 words.
Prompt 22 — Twitter/X thread
Write a Twitter/X thread about [TOPIC] for [AUTHOR HANDLE/DESCRIPTION].
Audience: [WHO FOLLOWS THIS ACCOUNT]
Point of view: [AUTHOR'S OPINION OR ANGLE]
Supporting points: [LIST 5-7 SUPPORTING IDEAS]
Format:
- Tweet 1: Hook (under 280 chars, must earn the click to see more)
- Tweets 2-9: One idea per tweet, short sentences, no filler
- Tweet 10: Summary or call to action
No "thread" or "🧵" at the start. No "That's a wrap" at the end.
Prompt 23 — Instagram caption
Write 3 Instagram caption variations for a post about [TOPIC OR PRODUCT] for [BRAND NAME].
Image or content description: [WHAT'S IN THE POST]
Brand voice: [DESCRIPTION]
Goal: [e.g., engagement, click to bio, product awareness]
Version 1: Short (under 50 words) — punchy and provocative
Version 2: Medium (100-150 words) — story or insight driven
Version 3: Long (200+ words) — narrative with emotional depth
Include 3-5 relevant hashtags at the bottom of each (not embedded in copy).
Prompt 24 — Content repurposing
Repurpose the following long-form content into 5 social media posts for different platforms:
Original content: [PASTE ARTICLE, TRANSCRIPT, OR SUMMARY]
Produce:
- 1 LinkedIn post (narrative, professional insight tone)
- 1 Twitter/X thread starter (hook only — the first tweet)
- 1 Instagram caption (visual storytelling tone)
- 1 Facebook post (community-oriented, slightly warmer tone)
- 1 short-form video script hook (first 15 seconds only)
Each should feel native to its platform. Do not just copy-paste the same text across formats.
Prompt 25 — Comment and engagement copy
Write 5 response templates for [BRAND NAME] to use when replying to comments on [PLATFORM].
Brand voice: [DESCRIPTION]
Comment scenarios to handle:
1. Positive review or thank-you
2. Product question before purchase
3. Complaint or negative experience
4. Request for something outside your offering
5. Spam or irrelevant comment
Each response should sound human, not scripted. Include a note on when to take the conversation to DMs.
6. Overcoming Creative Blocks
When the angle isn't clicking, these prompts unlock fresh approaches.
Prompt 26 — Angle generator
I'm writing copy for [PRODUCT] targeting [AUDIENCE], and my current angle isn't working.
Current angle: [DESCRIBE]
Why it feels flat: [WHAT'S WRONG WITH IT]
Generate 8 completely different angles I could take. For each angle:
- Name it
- Describe the central argument or hook in one sentence
- Suggest the type of opening that would work best (story, statistic, question, bold claim)
The angles should span rational, emotional, and identity-based appeals.
Prompt 27 — Story mining
Help me find the right story to lead a [SALES PAGE / EMAIL / ARTICLE] about [TOPIC/PRODUCT].
Audience: [WHO THEY ARE]
Transformation the product delivers: [BEFORE AND AFTER]
Stories available to me: [LIST ANY REAL STORIES — customer, founder, your own]
From these stories, identify:
- The one with the strongest emotional arc
- The one with the most relatable starting situation
- The one with the most credible, specific result
For the strongest story, write an opening paragraph (under 100 words) that drops the reader into the middle of the action.
Prompt 28 — Contrarian take
Write a contrarian take on [CONVENTIONAL WISDOM IN YOUR NICHE] that [BRAND NAME] could use to open a sales email or content piece.
The convention everyone repeats: [WHAT EVERYONE SAYS]
Why it's incomplete or wrong: [THE ARGUMENT]
What the reader should believe instead: [THE NEW FRAMING]
The contrarian take should be provocative but defensible — not clickbait. Include the opening paragraph and three supporting points.
Prompt 29 — Metaphor workshop
I'm trying to explain [COMPLEX CONCEPT OR PRODUCT] to [AUDIENCE].
The current explanation I use: [PASTE IT]
Generate 6 metaphors or analogies that make this concept instantly understandable. For each:
- State the metaphor
- Explain how it maps to the actual concept
- Note any places where the metaphor breaks down (so I can avoid overextending it)
Flag the two most accessible and the one most memorable.
Prompt 30 — Headline resurrection
Here are 5 headlines I've already written for [PROJECT] that aren't working:
[LIST HEADLINES]
For each headline, diagnose exactly what's wrong (too vague, too generic, buries the benefit, wrong emotional tone, etc.) and write a fixed version.
Then write 3 entirely fresh headlines that abandon the current approach and attack from a completely different angle.
7. Revision and Client Feedback
The hardest part of copywriting is iteration. These prompts sharpen the revision loop.
Prompt 31 — Copy critique
Critique the following copy from the perspective of a direct-response copywriter with 20 years of experience:
[PASTE COPY]
For each section (headline, opening, body, CTA), evaluate:
- What's working and why
- What's weak and why
- Specific rewrite suggestion
End with: the one change that would move the needle most, and the one structural issue that would still be holding this copy back even after small fixes.
Prompt 32 — Client feedback translation
My client gave me this feedback on a piece of copy:
"[PASTE VERBATIM CLIENT FEEDBACK]"
Help me:
1. Identify what they actually want (vs. what they literally said)
2. Determine if the feedback is about voice, strategy, or execution
3. Suggest 2-3 specific changes that address the real concern
4. Draft a 2-sentence email reply that acknowledges the feedback and confirms the approach
Do not just say "make it more professional" or "make it pop." Be specific.
Prompt 33 — Version comparison
Compare these two versions of [COPY TYPE — e.g., headline, email, sales page section]:
Version A:
[PASTE VERSION A]
Version B:
[PASTE VERSION B]
Evaluate both on:
- Clarity (does the reader know immediately what this is about?)
- Specificity (does it use concrete details or stay vague?)
- Emotional pull (does it connect to what the reader actually wants?)
- Conversion potential (which is more likely to drive the desired action?)
Recommend one version and explain the decision in 3 sentences. Then suggest one edit to make the winning version even stronger.
Prompt 34 — Readability pass
Edit the following copy for readability and rhythm. Do not change the meaning, argument, or tone.
[PASTE COPY]
Specifically:
- Break up any sentences over 25 words
- Replace any word over three syllables when a simpler word works
- Cut any sentence that repeats a point already made
- Vary sentence length so there's at least one short sentence (under 8 words) for every three long ones
Show me the before and after side by side for any section you significantly changed.
Prompt 35 — Final proofreading pass
Proofread the following copy. Check for:
- Grammar and punctuation errors
- Inconsistent capitalization or formatting
- Repeated words within a paragraph
- Weasel words to cut: "very," "really," "just," "literally," "basically," "actually"
- Any passive voice sentences that would be stronger in active voice
[PASTE COPY]
Return:
1. A list of corrections with line references
2. The full corrected copy
3. Two sentences where the meaning could be accidentally read differently than intended — flag these even if grammatically correct
Want 35 More Prompts for Advanced Copy Situations?
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