Every "Korean Daiso haul" video tells you what one person bought. I wanted to know what everyone buys.
It turns out Daiso Korea's online mall (daisomall.co.kr) exposes a number most retailers hide: the cumulative units ordered for every product. So I collected 2,349 unique products across 15 categories — beauty, skincare, kitchen, cleaning, storage, stationery, pets, snacks — and ranked them by real sales volume. Together these 2,349 products have sold 24.8 million units.
Here is what the data says. (Prices in Korean won; ₩1,000 ≈ US$0.74.)
The headline numbers
- 33 of the 48 best-sellers are beauty or personal care. Daiso Korea is, by volume, a beauty store that also sells kitchen towels.
- 23 of the 48 cost ₩1,000 (~$0.74) or less. Nothing costs more than ₩5,000 ($3.70) — 13 sit right at that ceiling.
- Average rating of the 48: 4.80 / 5. Not one of them is sold out — Daiso keeps its winners in stock.
- The single best-selling item is a pack of wet wipes: 994,677 units. Not glamorous, but that's a million packs of one SKU from one online channel.
Where the volume is (by category, whole sample)
| Category | Products sampled | Units sold |
|---|---|---|
| Beauty & hygiene | 906 | 13.6M |
| Cleaning & bathroom | 325 | 4.6M |
| Storage & organization | 175 | 1.6M |
| Kitchen | 129 | 1.5M |
| Food & snacks | 206 | 1.0M |
| Stationery | 187 | 0.9M |
| Sports & hobby | 200 | 0.8M |
| Pet supplies | 178 | 0.6M |
Beauty alone is 55% of all units in the sample.
The 50 best-selling products at Daiso Korea (by cumulative units)
Daiso lists many products twice (single unit and bulk box) sharing the same sales counter; duplicates were merged, so 50 listings = 48 unique products.
| # | Product | Price | Units sold | Rating (reviews) |
|---|---|---|---|---|
| 1 | Eclat clean wet wipes, cap-type, 150 sheets | ₩1,000 | 994,677 | 4.8 (25,764) |
| 2 | Living pull-out kitchen towels, 150 sheets | ₩1,000 | 770,852 | 4.9 (20,361) |
| 3 | Tempo toilet paper roll, 24 m | ₩500 | 590,389 | 4.9 (4,923) |
| 4 | VT PDRN Glow sheet mask (1 sheet) | ₩1,000 | 499,272 | 4.9 (7,781) |
| 5 | Mommy Care sea grape skin pads, 80 pads | ₩5,000 | 342,377 | 4.9 (18,304) |
| 6 | Limescale & urine-stone remover, 500 ml | ₩3,000 | 288,291 | 4.7 (15,913) |
| 7 | Egg capsule wash-off pack | ₩500 | 276,379 | 4.8 (6,926) |
| 8 | Boncep Vita C freeze-dried double-shot ampoule kit | ₩5,000 | 267,685 | 4.8 (14,596) |
| 9 | Celderma Daily azulene calming sheet mask | ₩2,000 | 257,712 | 4.8 (6,562) |
| 10 | Puppy moist cushion puff | ₩1,000 | 228,709 | 4.8 (6,796) |
| 11 | "Personal info eraser" (ink to hide your address on parcel labels), lavender | ₩1,000 | 218,965 | 4.8 (12,019) |
| 12 | VT PDRN Glow toner, 200 ml | ₩5,000 | 212,668 | 4.8 (13,854) |
| 13 | Baking-soda cleaning wipes, 100 sheets | ₩1,000 | 204,761 | 4.8 (10,611) |
| 14 | Madeca 21 Teca Solution soothing mist toner, 200 ml | ₩5,000 | 201,463 | 4.9 (15,615) |
| 15 | Air cushion puff, 2-pack | ₩1,000 | 199,857 | 4.8 (9,436) |
| 16 | Puppy glow cushion water puff | ₩1,000 | 174,653 | 4.8 (5,372) |
| 17 | 2-in-1 fruit fly trap set | ₩2,000 | 166,858 | 4.8 (9,520) |
| 18 | Pack Me In hydrogel V-line mask | ₩1,000 | 157,695 | 4.7 (5,190) |
| 19 | Bathroom cleaning sponges, 10-pack | ₩2,000 | 153,081 | 4.8 (7,839) |
| 20 | Pull-out kitchen towels, 150 sheets (2nd listing) | ₩1,000 | 150,732 | 4.9 (4,520) |
| 21 | Rectangular storage box, 26×10×9 cm | ₩1,000 | 150,133 | 4.9 (4,813) |
| 22 | VT Reedle Shot 100 first ampoule, 2 ml × 6 | ₩3,000 | 149,840 | 4.8 (16,760) |
| 23 | VT Reedle Shot 300 first ampoule, 2 ml × 6 | ₩3,000 | 142,578 | 4.9 (16,154) |
| 24 | Foam-type "magic cleaner", 550 ml | ₩3,000 | 140,933 | 4.7 (5,442) |
| 25 | Fine-mist cosmetic spray bottle, 120 ml | ₩1,000 | 137,129 | 4.8 (9,696) |
| 26 | Boncep Retinol 2500 IU wrinkle-shot perfector, 15 ml | ₩5,000 | 136,202 | 4.8 (10,462) |
| 27 | Dong-A laundry stain stick | ₩1,500 | 120,619 | 4.7 (8,355) |
| 28 | The Lab by Blanc Doux hyaluronic glow booster ampoule, 30 ml | ₩5,000 | 117,256 | 4.8 (7,287) |
| 29 | Homestar 3X foam bleach cleaner (floral) | ₩3,000 | 107,982 | 4.9 (5,629) |
| 30 | Puppy fitting cushion puff | ₩1,000 | 106,729 | 4.8 (3,193) |
| 31 | VT PDRN Glow cream, 50 ml | ₩5,000 | 104,014 | 4.8 (5,514) |
| 32 | The Lab by Blanc Doux hyaluronic glow cream, 50 ml | ₩5,000 | 101,822 | 4.8 (6,992) |
| 33 | Medi-Peel Melanon X dark-spot cream, 30 ml | ₩5,000 | 100,437 | 4.7 (4,457) |
| 34 | Steambase daily eye warmer, cypress scent | ₩1,000 | 98,611 | 4.8 (3,022) |
| 35 | Portable lens cleaner wipes, 24-pack | ₩1,000 | 96,052 | 4.8 (6,259) |
| 36 | Vaseline intensive moisture sheet mask | ₩1,000 | 95,926 | 4.8 (3,631) |
| 37 | Induction-cooktop grease wipes, 60 sheets | ₩2,000 | 95,671 | 4.8 (5,327) |
| 38 | Madeca 21 Teca Solution soothing cream, 50 ml | ₩5,000 | 93,664 | 4.8 (8,528) |
| 39 | Glass & mirror cleaning wipes, 25 sheets | ₩1,000 | 93,106 | 4.6 (4,969) |
| 40 | Boncep retinol serum sheet mask | ₩1,000 | 86,650 | 4.8 (2,884) |
| 41 | Boncep Retinol 500 IU serum, 30 ml | ₩5,000 | 86,072 | 4.8 (7,323) |
| 42 | Celderma Daily collagen essence gel mask | ₩1,000 | 85,652 | 4.7 (2,326) |
| 43 | Real Barrier Cera Base calming moisturizing cream, 50 ml | ₩5,000 | 85,421 | 4.8 (6,397) |
| 44 | VT PDRN Glow lifting mask + essence | ₩2,000 | 83,381 | 4.8 (2,043) |
| 45 | Mini powder puff, 2-pack | ₩1,000 | 81,183 | 4.9 (5,539) |
| 46 | 3-tier stacking drawer | ₩3,000 | 79,704 | 4.8 (4,721) |
| 47 | Pation Noscarnine first-step scar ampoule, 30 ml | ₩5,000 | 79,630 | 4.8 (4,628) |
| 48 | Potato capsule wash-off pack | ₩500 | 78,964 | 4.8 (3,052) |
Five things the numbers say
1. VT is the brand that owns Daiso Korea. The Reedle Shot ampoules (the ones that went viral on TikTok in 2024–25) sit at #22 and #23 with ~145k units each, but VT's PDRN "Glow" line is now bigger: the PDRN sheet mask alone has sold 499k units at ₩1,000, and the PDRN toner, cream and lifting mask are all in the top 50. Six VT products in the top 48. If you're sourcing K-beauty, VT-at-Daiso is the story of the year.
2. "Dermocosmetic actives at dollar-store prices" is the winning formula. Freeze-dried vitamin C (Boncep, #8), retinol 2500 IU (#26) and 500 IU (#41), PDRN (VT), madecassoside (Madeca 21, #14/#38), noscarnine scar ampoule (#47), a dark-spot cream (#33). Koreans are buying actives, not just sheet masks — at ₩3,000–5,000 ($2.20–3.70).
3. Sheet masks are still the volume engine. Nine sheet/capsule masks in the top 48, all ₩500–2,000. The ₩500 egg capsule pack (#7) and potato capsule pack (#48) are Daiso originals that don't exist anywhere else.
4. Makeup sponges are a quiet monster. Five cushion puffs in the top 48 (#10, #15, #16, #30, #45) — around 790k units combined. Nobody talks about them; everybody buys them.
5. Cleaning products are the sleeper category. A limescale remover with 288k units and 15,913 reviews (#6). Baking-soda wipes, induction wipes, glass wipes, a fruit-fly trap with 167k units. If you sell home goods, Korea's cleaning aisle is a product-development goldmine.
Methodology
Data was collected on 2026-09-07 from daisomall.co.kr search results for 15 category keywords (cosmetics, skincare, sheet masks, lip, sunscreen, cleansing, shampoo, storage, kitchen, cleaning, bathroom, stationery, pets, camping, snacks), 3,072 listings → 2,349 unique products. The totalSold field is Daiso's own cumulative order count per listing. This is a category sample, not the full catalogue — there may be best-sellers in categories I didn't search.
I collected it with a scraper I built and published on Apify (Daiso Korea Scraper — it returns price, rating, review count and units sold per product, and can also pull the reviews). If you want to run it yourself, I wrote a step-by-step walkthrough — no code needed. Happy to answer questions about the data or the method in the comments.
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