Pro League Network (PLN) brings together some of the most entertaining sports leagues under one roof—think Slap Fighting, Streetball, and even Coffin Racing. When they approached us, their website was outdated, lacked structure, and didn’t reflect the energy of their leagues. Our team took on the challenge of rebuilding it from the ground up.
But this wasn’t just a design upgrade—it was a full-stack transformation involving custom WordPress development, e-commerce integration with Shopify, and a separate live-streaming platform.
Let’s break down what we did and the tech behind it.
🧩 The Challenges
PLN’s old site didn’t match their vision. It was visually flat, tough to navigate, and didn’t give their fans much to engage with. Each league had its own identity, but the website didn’t reflect that. On top of that, they wanted a merchandise store, dynamic player profiles, and live streaming—all missing.
🔧 Our Approach (and Stack)
1. Custom WordPress Development
We built a fully custom WordPress theme with Gutenberg blocks to keep the site flexible and scalable. The homepage features a high-performance video slider highlighting events and matches.
2. League-Based Branding
Each league got its own landing page—Putt Tour, Slap Fight, STR33T, and Coffin Wars—with tailored fonts, colors, and components to match their vibe.
3. Content & Social Integration
We added a news section for updates and blog content, then plugged in live Instagram feeds for real-time fan interaction.
4. Dynamic Player & Stats System
We developed custom post types for players, teams, and stats—fully manageable from the WordPress dashboard. Fans can now explore bios, achievements, and league standings with ease.
5. Shopify for Merch
To open up a new revenue stream, we launched a Shopify store that syncs with the main site. The store is fully branded and includes smooth navigation, cart, and checkout.
6. On-Demand Video Streaming Platform
We built a standalone site called Watch PLN, where fans can catch live events and replays. The site includes filters for events, match categories, and a simple UX to make content easy to find.
🚀 The Results
*A modern, fast-loading site that aligns perfectly with each league’s identity
*Boosted fan engagement through dynamic content, player profiles, and live feeds
*A new, fully integrated e-commerce channel that’s already converting
*A dedicated streaming site to grow viewership and content distribution
We had a lot of fun bringing this project to life—it combined our love for clean UX with solving complex technical needs across multiple systems.
Originally published by the team at Codingkart.
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