GEO vs SEO: Why Your Website Is Invisible to ChatGPT (And How to Fix It)

Generative Engine Optimization (GEO) is emerging as the next evolution of SEO. This article explores why traditional SEO techniques only partially work for AI search engines, what factors influence LLM brand recommendations, and a practical framework for auditing your AI search visibility. Covers knowledge graph presence, structured data importance, citation cascades, content structure optimization, and the growing importance of platform presence across Wikipedia, Crunchbase, G2, and other knowledge sources.