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Coaching Professional Qualification Ltd

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Define Your Competence Level Before You Design Your Work System

How to apply competence, quality, and governance standards in your sessions and in your work system\n\nBy Dr. Nasser Al-Furaih — CPQ\n\nWelcome to this article. When we began designing work models and systems at CPQ in line with internationally recognised standards — while continuing to advise practitioners on designing their own work systems — I noticed something that kept repeating until it became a rule: practitioners who understand competence and quality standards before they design become far more capable of building their work system, and their confidence in the success of their project rises before they even launch it. Those who don't build their system on a personal estimate of their abilities, then discover the gap too late — at their clients' expense.\n\nThis article is about that difference, and about the single most important decision you make before you draw any part of your work system: defining your competence level with evidence.\n\nThree Standards That Cannot Be Separated\n\nWhenever you design your work system, or sit with a client in a session, three standards govern your work at the same time — whether you notice them or not.\n\nCompetence answers the question: can you actually deliver what you promise? Not what you learned on the course, but what you can perform in front of a real client in a real situation.\n\nQuality answers the question: do you deliver it at the same level every time? One good session is talent; a good session every time is a system.\n\nGovernance answers the question: who monitors, holds you accountable, and protects the client when no one is watching? Clients cannot evaluate your work from the inside — so who does that on their behalf?\n\nIndependent practitioners sometimes assume these standards belong to large institutions. In truth, they matter to them even more, because the independent practitioner is the entire institution in one person: the provider, the manager, and the auditor all at once. If they don't design the standards themselves, no one will design them for them.\n\nWhy Start by Defining Your Competence Level\n\nEvery decision in your work system rests on your level of competence: the services you offer, the client groups you accept, the cases you refer elsewhere, your fees, the type of supervision you need, and the size of the promise you make to your client. Misjudge your level, and you misjudge everything built on it.\n\nThe problem is that judging competence by feeling is unreliable in both directions. In a series of experiments, Justin Kruger and David Dunning showed that the least competent tend to overestimate themselves dramatically: participants who scored in the bottom quartile rated themselves, on average, at the 62nd percentile, while their actual performance sat at the 12th. The reason is that the skill you need to do good work is the same skill you need to recognise that your work is not yet good. At the other end, some highly competent people underestimate their abilities, because they assume that what comes easily to them comes easily to everyone.\n\nThe practical takeaway: don't define your level by feeling — define it by evidence.\n\nA Ladder to Stand On\n\nHubert Dreyfus and Stuart Dreyfus describe skill acquisition in five stages, beginning with the novice who follows rules literally and ending with the expert who reads the whole situation and acts without consciously recalling the rules. Between these two ends are stages in which the practitioner learns to recognise situations, then to prioritise within them, and then to act on intuition grounded in long experience. At CPQ, we have translated this ladder into progressive qualification levels, each with specific, observable competencies and clearly stated supervision requirements.\n\nWhat matters on the ladder is not the name of the rung, but two things: knowing where you stand today, with evidence — and designing your work system for that rung, not for the one you wish you were on.\n\nHow to Actually Determine Your Level: Four Types of Evidence\n\nDocumented practice hours. Not learning hours, but hours of real work with clients. Log them with date and type.\n\nMeasured results. What change has occurred for your clients that you can demonstrate? A before-and-after measure — even a simple scale — separates impression from outcome.\n\nAssessment by a supervisor or qualified peer. Someone who has observed your work, or listened to a session recording with the client's consent, and assessed you against specific competencies rather than a general impression.\n\nRegular client feedback. Two questions at the end of every engagement: What helped you? And what did you need that you didn't find?\n\nAnders Ericsson and his colleagues remind us that expertise does not come from the accumulation of years alone, but from "deliberate practice": purposeful training on what you have not yet mastered, with immediate feedback and repetition. Ten years of repeating what you already do well gives you one year of experience — repeated ten times.\n\nThe Level Assessment Card\n\nUse this card to assess yourself across the five core areas of your practice:\n\nAreaEvidence I HoldMy Level TodayWhat I Need for the Next LevelSession managementContracting & scope definitionMeasurement & documentationEthics & referralBusiness management\n\nCompetence Builds Confidence, and Confidence Builds Achievement\n\nThis brings us to the heart of the article. Your confidence in delivering your project is not a mood you wake up with; it is a direct result of your level of competence — and of knowing what that level is.\n\nAlbert Bandura developed the theory of self-efficacy — a person's belief in their ability to perform a specific task — and showed that its most powerful source is personal mastery experience: actually performing the task and succeeding at it. Later, Alexander Stajkovic and Fred Luthans combined the results of 114 studies involving more than 21,000 participants and found a clear, consistent relationship between self-efficacy and work performance — equivalent, by the researchers' estimate, to a performance improvement of around 28%.\n\nNotice the order: competence first, then confidence, then achievement.\n\nThose who try to build confidence before competence get enthusiasm that collapses at the first difficult client. Those who have competence but don't know its level hesitate exactly where they deserve to step forward. But those who know their level with evidence act with quiet confidence: they accept what they can handle, refer what they cannot, and tell the client, "This is within my expertise, and this is outside it" — without feeling threatened.\n\nI have seen this repeatedly in work-system design consultations: the practitioner who knows they are at the foundation level and offers services on that basis builds a more successful project than the one who declares themselves an expert and spends their early years defending an image they have no evidence for. Confidence built on competence doesn't need a loud voice; it only needs to be asked — and to answer.\n\nQuality in Your Sessions: The Standard Is Consistency\n\nQuality in a practitioner's work is not a slogan on their website; it is the ability to deliver the same level in the tenth session as in the first, and with the exhausted client as with the enthusiastic one. It rests on five elements:\n\nA consistent session structure: an opening that sets the goal, the work itself, and a close that summarises and defines the next step.\n\nA clear contract: what the service is, its scope, what falls outside it, and how it will be measured.\n\nMeasurement: at least one indicator agreed by both parties at the start and reviewed at the end.\n\nDocumentation: brief notes after every session that protect the client's privacy and preserve the path of the work for you.\n\nPeriodic review: one hour each month to review recurring client feedback and what you need to develop.\n\nIn essence, these five elements are no different from what international standards require of organisations. ISO 10015, the standard for competence management and people development, is built on a continuous cycle: identify competence needs, plan development, implement it, then evaluate its impact. The difference is that an organisation has a quality department — and in your practice, you are the quality department.\n\nGovernance in Your Work System: Who Holds You Accountable When No One Is Watching\n\nIn my book on governance in development, I introduced the "Amanah" (Trust) model, built on five pillars: ethics, accountability, consistency, integrity in measurement, and renewal. I originally designed the model for organisations, but it applies equally to the independent practitioner, for whom it becomes five questions:\n\nEthics: Do I have a written code that I give to the client, covering confidentiality, its exceptions, and the boundaries of the relationship?\n\nAccountability: Who do I turn to when I make a mistake — a supervisor, a qualified peer, or a professional body?\n\nConsistency: Does what I claim about myself match what I actually deliver?\n\nIntegrity in measurement: Do I measure my results honestly, or do I tell the success stories and forget the rest?\n\nRenewal: When did I last review my competence, and what have I developed in it over the past year?\n\nFor the independent practitioner, governance is not a regulatory apparatus; it is a set of simple arrangements that make your work open to review by others. And it is what allows a client to trust you before they have worked with you.\n\nApply the Three Standards in One Week\n\nDay 1: Complete the Level Assessment Card honestly, and record the evidence you genuinely hold for each area.\n\nDay 2: Review your list of services, and revise or remove any service that exceeds your current level.\n\nDay 3: Write your standard session structure on a single page.\n\nDay 4: Design a simple outcome measure to use with every new client.\n\nDay 5: Write your code of ethics on one page, and send it with every contract.\n\nDay 6: Agree on a regular review with a supervisor or qualified peer.\n\nDay 7: Set a fixed date every three months to reassess your level, and put it in your calendar.\n\nMy Invitation to You\n\nDon't wait to become an expert before you begin — and don't declare yourself an expert before you are one. Know your level with evidence, design your work system around it, deliver consistent quality, and set up governance that holds you accountable before anyone else has to. You will find that your confidence in your project no longer needs encouragement, because it is now built on what you can truly do.\n\nThe confidence you are looking for is not something anyone can give you; you build it yourself, one piece of evidence at a time.\n\nAbout the Author\n\nDr. Nasser Al-Furaih is the founder of the International Vision Academy and the founder and creator of CPQ's specialised training programmes worldwide. He is an international trainer and consultant with thirty-five years of experience in designing organisations, training materials, curricula, and programmes. His books include How to Design Your Work System — The CPQ Method and Governance in Development, Human Resource Development, and Management, in which he introduced the "Amanah" model.\n\nReferences\n\nKruger, J., & Dunning, D. (1999). Unskilled and unaware of it: How difficulties in recognizing one's own incompetence lead to inflated self-assessments. Journal of Personality and Social Psychology, 77(6), 1121–1134. Link\n\nDreyfus, S. E., & Dreyfus, H. L. (1980). A five-stage model of the mental activities involved in directed skill acquisition. University of California, Berkeley, Operations Research Center. Link\n\nEricsson, K. A., Krampe, R. T., & Tesch-Römer, C. (1993). The role of deliberate practice in the acquisition of expert performance. Psychological Review, 100(3), 363–406. Link\n\nBandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. Link\n\nStajkovic, A. D., & Luthans, F. (1998). Self-efficacy and work-related performance: A meta-analysis. Psychological Bulletin, 124(2), 240–261. Link\n\nInternational Organization for Standardization. (2019). ISO 10015:2019 — Quality management: Guidelines for competence management and people development. Link\n\n\n\n---\n\nOriginally published at: https://cpqltd.com/ar/articles/define-your-competence-level-before-you-design-your-work-system

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