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craig smith
craig smith

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5 digital product mistakes that cost me months

5 Digital Product Mistakes That Cost Me Months

Built 21 digital products in 2 weeks. Here are the expensive lessons.

Mistake 1: Building before validating

Spent 2 days on a Notion life-OS template nobody asked for. Products that sell solve one specific problem people are already Googling.

Mistake 2: Pricing too low

A $7 product and a $27 product take the same marketing effort. Lower price = you need 4x more customers for the same revenue.

Mistake 3: Selling, not helping

Every post that said "buy my template" got ignored. Every post that answered a real question drove traffic. The sale is a side effect of being useful.

Mistake 4: One traffic source

If all your traffic comes from one place, you have zero business. Real move: be genuinely helpful in multiple places simultaneously.

Mistake 5: Perfectionism

Best-performing products were built in under 3 hours. The ones I spent days on? Same conversion rate. Ship > perfect.

The store

21 products live: clawmaster77.gumroad.com

Drop questions below — happy to share what is and is not working.

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