Today, a user opens their banking app and sees a “Buy BTC” button. From a UX perspective, it’s just another banking product. From a backend - there’s a crypto exchange running under the hood. And the moment of truth comes when the customer… doesn’t even realize the difference.
→ They trust the bank’s brand, not the technology.
→ They want to buy BTC in two clicks, without fear or complex exchanges.
🧩In this case, UX beats infrastructure. And that’s the biggest revolution.
Imagine being a first-time crypto buyer. I wouldn’t want to deal with keys or blockchains. I’d just tap “Buy BTC” in my banking app and see my balance appear - as simple as checking my account. That’s the seamless experience people expect.
When it comes to how to implement this feature, Crypto-as-a-Service is exactly what makes it possible. Let’s take WhiteBIT as an example. They offer a solution that enables buying and selling crypto directly inside a banking or fintech product:
đź“ŤThe bank remains the only visible brand in the eyes of the customer.
đź“Ť The customer buys BTC right in their banking app.
đź“Ť All the complexity is handled by WhiteBIT.
This is called a White Label solution - a service for banks, neobanks, fintech companies, or mobile operators who want to add crypto products to their apps without high development or regulatory costs.
Crypto stays hidden in the backend, while UX makes everything simple and familiar.
Of course, there are other services on the market, like Coinbase Commerce, which allow businesses to accept crypto payments - and it’s indeed a fast solution for e-commerce and merchants. But the difference is that such services still make the user aware that they’re dealing with crypto.
The bank gets a new product, and the customer enjoys a familiar interface they already trust.
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