As developers, we often build amazing tools, apps, or side projects — but getting traction is a whole different story. If you’ve ever wondered how to get more eyes on your project, digital marketing might be the missing link.
Here’s how you can get started without becoming a full-time marketer.
1. Understand Your Audience (Just Like You Understand Your Users)
You wouldn’t build a product without user research, right? Apply the same mindset to marketing. Define:
- Who your product is for
- What problems it solves
- Where your audience hangs out online
2. Leverage SEO Early
SEO (Search Engine Optimization) isn't just for bloggers. If your project has a landing page or blog:
- Use simple keyword research tools to find what people are searching for
- Optimize your content (titles, headings, meta descriptions)
- Create helpful blog content related to your app or tool
3. Use Content as a Growth Lever
If you're documenting your process, writing tutorials, or sharing case studies, you’re already doing content marketing. Use platforms like:
- Dev.to (yes, just like this!)
- Medium
- Your own blog
Make sure to:
- Add internal links
- Include clear CTAs (call-to-actions), like joining your email list or trying the product
4. Build Backlinks Organically
Google still loves good backlinks. Writing helpful content (like this) and contributing to relevant conversations online can naturally earn links over time.
đź’ˇ I recently published a guide on best digital marketing resources website. If you'd like to learn more about digital marketing, feel free to check it out.
5. Automate Where It Makes Sense
Use tools like:
- Buffer or Hootsuite for social media
- Google Analytics for performance tracking
- Mailchimp or Buttondown for newsletters
Final Thoughts
You don’t need to be a “marketer” to market your product. Just apply your developer mindset to experimentation, iteration, and measurement.
Have you tried marketing your side project? What worked (or didn’t)? I’d love to hear your experience in the comments.
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