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Google’s EAT Guidelines: How to Build Trust Signals Into Your Website

#seo #webdev #google #uxdesign

Imagine landing on a site that looks flashy but gives you a gut feeling that something’s off.

Would you buy, sign up, or even stay?

Google thinks the same way—and it now heavily rewards sites that build trust through E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

If your site doesn’t check these boxes, not only will users leave… but Google might too.

Let’s dive into what these guidelines actually mean and how you can implement them today to boost rankings, credibility, and conversions.

Image description

What is E-E-A-T (and why it’s your SEO secret weapon)?

Originally introduced as E-A-T, Google recently upgraded it by adding an extra “E” for Experience. It’s part of Google’s [Search Quality Rater Guidelines]

Here’s what each part means:

  • Experience: Has the content creator personally experienced what they’re talking about?
  • Expertise: Are they knowledgeable or trained in the subject?
  • Authoritativeness: Are others citing or mentioning them as a trusted source?
  • Trustworthiness: Is the site secure, transparent, and honest?

If you ignore these—Google will ignore you.

How to Build Trust Signals Into Your Website (Without Overthinking It)

Here’s how to align your site with Google’s expectations—and create a better experience for real humans at the same time.

1. Show Real Experience with Author Pages & Stories

  • Add a detailed author bio with qualifications, social profiles, and a real photo.
  • Include personal anecdotes or case studies where relevant. 
<aside class="author-bio">
  <img src="/images/jane.jpg" alt="Jane Doe - SEO Consultant" />
  <p>Jane has helped 100+ businesses rank on page #1 of Google using white-hat SEO strategies.</p>
</aside>
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2. Prove Expertise Through Helpful, Original Content

  • Don’t regurgitate. Share your own guides, code snippets, or experiments.
  • Include original visuals or screenshots.
  • Use structured, well-organized headings—Google loves clear formatting.

Here’s a simple way to add structured data for blog posts (to boost credibility in SERPs):

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "How We Increased Organic Traffic by 220%",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "DCT Technology"
  }
}
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3. Build Authority with Backlinks and Mentions

  • Get featured on niche blogs or podcasts.
  • Use HARO (Help a Reporter Out) to become a source.
  • Mention and link to other authorities. They often return the favor.

🔥 Try these backlinking techniques:
Backlinko's Skyscraper Technique | Moz’s Link Building Guide

4. Make Your Site Technically Trustworthy

You can have the best content—but if your site feels shady, users bounce.

Here’s what to do:

  • Use HTTPS (obvious, but often missed)
  • Add a clear privacy policy, terms, and contact info
  • Ensure there’s no aggressive pop-ups or shady redirects
  • Make your design clean and professional

Pro tip: Validate your site's accessibility and UX with Lighthouse in Chrome DevTools

5. Encourage Transparency with Reviews and Real Feedback

  • Add testimonials with names, photos, and even video clips.
  • Display Google Reviews, G2, Trustpilot, etc.
  • Show a "Last Updated" timestamp to build content freshness and trust. 
<p><strong>Last updated:</strong> May 20, 2025</p>
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This shows you care enough to keep your content accurate and fresh.

Still Not Ranking? Here’s a Quick Trust Checklist ✅

  • [ ] Every blog post has a human author with credentials
  • [ ] Site has SSL, clear policies, and contact details
  • [ ] You’re regularly creating expert-level, original content
  • [ ] You’re getting mentioned or cited on other reputable sites
  • [ ] Reviews, ratings, and testimonials are embedded and real
  • [ ] The content reflects firsthand experience (not AI-written fluff)

Want an extra push?

🛠️ Try adding FAQ schema, breadcrumbs, and internal linking to boost both trust and SEO. Here’s a helpful guide:
👉 SEO for Developers – by Google

If you found this helpful, let’s keep learning together.

👉 **Follow [DCT Technology] for more tips on web development, SEO, UX, and building better digital experiences.

Let’s make the web a more trusted place—one site at a time.

#seo #webdevelopment #googlee-e-a-t #trustsignals #uxdesign #technicalseo #contentstrategy #devcommunity #dcttechnology #webdesign #digitaltrust #authority #sitecredibility #webdev

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