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3 Reasons Custom Web Design Beats Templates

Hi there—I’m Himani Punj, founder of Decade Technology. Over the years I’ve seen countless small businesses struggle to stand out with one-size-fits-all templates. Here are three reasons why investing in a custom site pays off:

1. Tailored to Your Brand

Templates force you into a preset layout and color scheme. A custom design, on the other hand, lets us match every element—from typography to imagery—to your unique personality and goals. The result? A site that feels unmistakably “you.”

2. Future-Proof Flexibility

Your business will grow and change. With a custom build, you get clean, well-documented code that’s easy to update or expand. No wrestling with locked-down template code or paying for expensive plugins just to tweak a section.

3. Better Performance & SEO

Custom sites load faster and are optimized for your exact content, which Google loves. We can implement only the features you need—no extra bloat—so pages render lightning-quick and rank higher in search results.


Ready to ditch the cookie-cutter and get a site designed exclusively for your business? Check out decadetechnology.com and let’s talk about your vision.

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