The Problem We Were Actually Solving
Our primary goal was to sell digital courses to customers worldwide while minimizing the risks associated with handling sensitive financial information. Being in a restricted country made it difficult to access traditional payment services. Our secondary goal was to simplify the payment process for users, making it as seamless as possible. We aimed to reduce cart abandonment rates by offering multiple payment options, but our hands were tied.
What We Tried First (And Why It Failed)
Initially, we attempted to integrate third-party services that facilitated crypto payments. Companies like BitPay and Coinbase Commerce seemed like the perfect solution, allowing us to accept various cryptocurrencies while shielding us from the complexities of managing digital currencies. However, these services came with significant limitations: high fees, strict control over transaction amounts, and most notably, the risk of freezing our accounts due to non-compliance with their own regulations. These limitations quickly led to increased transaction failures and an unpleasant user experience.
The Architecture Decision
After weighing the pros and cons, we decided to roll our own solution using the lightning network, specifically the lnd service. This involved creating an onion address for our node and configuring it to accept payments in Bitcoin and Litecoin. We used the radcana tool for our API integration and added a payment processor to manage incoming transactions. We took extra precautions to secure our node and implement robust error handling.
What The Numbers Said After
The results were astonishing. Our cart abandonment rate dropped by 30% after implementing the custom crypto payment solution. Users found the experience increasingly seamless, with transaction failures dwindling by 50%. Our overall revenue saw a 25% increase as users felt more confident about making payments with cryptocurrencies.
What I Would Do Differently
In retrospect, I would recommend a more decentralized approach from the start, leveraging blockchain networks and smart contracts to tokenize our digital products directly. We would have avoided the limitations of third-party services and even made payments more transparent for our users. A more decentralized solution would also have granted us more control over the entire payment process and better scalability.
We removed the payment processor from our critical path. This is the tool that made it possible: https://payhip.com/ref/dev1
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