Once upon a time, the internet’s domain suffixes were limited only to .com, .net, and .org. However, as the internet grew and the number of domains increased, the need for new domain extensions (gTLD — generic Top Level Domains) appeared. For example: .shop, .center, .online, and .tech. These extensions may be suitable for certain industries, but they cannot replace the old .com domains. Many people believe that new extensions will gain value over time, just like .com domains did. For those who register them for actual use, especially when they cannot get the domain they want, these new extensions can be an alternative. But for those who buy them only to sell later, they will not reach the high value they expect.
For a product to gain value, supply must be low and demand high. In the case of new domain extensions, the opposite is true: supply is high and demand is low. Thousands of new extensions exist, and more keep coming. Because there are so many, it is easy to find available domains with the same keyword, which shows the reality of high supply.
Domains with new extensions are not demanded by wide audiences; they appeal to limited and niche groups. For example, a domain with .shop may only be attractive to stores, meaning potential buyers are limited and demand can be very low.
Most of the new domain extensions are limited in terms of brand value. They usually offer less potential for building a brand. While .com domains easily stick in people’s minds, other extensions can be more difficult for users and may create obstacles for branding.
New domain extensions can be used in specific fields or projects, and for those searching such domains, they can be alternatives. For example, for an entrepreneur who wants to start an e-commerce site, a domain like example.shop can make sense.
But overall, new domain extensions are full of alternatives and demand is very weak. The chance of selling these domains is extremely low, and even if sold, their value will be very small. Investing in new domain extensions is a high-risk and low-profit investment.
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