A website isn’t meant just to showcase your services or products, it is created to generate leads, increase sales and grow business. So, you need to ensure that your website engages with your visitors in the right way.
With the help of experienced web designers in Melbourne, let’s take a look at the five basic elements that can contribute in their own way to the overall user experience of your website. 1. Content
‘Content is King' because it plays a massive role in Search Engine Optimisation (SEO). The content you share is one of the main reasons why people visit your website. Therefore, you really need to put some efforts into creating first-class content like videos, blogs, news/information and high-resolution imagery for your website. This will keep your users on your website for longer.
- Usability and navigation
If the usability and navigation of your web pages are poor, your visitor will instantly move away from your website. The user should be able to find the relevant content on your website with ease.So, make sure your website is easy-to-navigate, intuitive, accessible and mobile-friendly.
- Visual appearance and responsiveness
In this digital age, it is crucial to create a website that is visually impressive across all devices. Indeed, you must maintain your brand image. This means that the design of your website must reflect who you are as a business. It is important for you to visually connect with the audience. This not only improves your brand awareness but also increases your credibility.
Make sure the website is responsive and compatible with all types of devices and web browsers.
No matter how aesthetically pleasing and user-friendly your website is, it would still be unsuccessful unless it’s easy to be found. The most visible websites are the ones that have high rankings in search engines. This can be achieved through digital marketing campaigns including SEO, social media and email marketing. You must understand how your website can be easily found, what platforms to target and how to utilise your content.
The final element of a successful website is how it engages with the audience.It is important for you to hold their attention, direct them through the stages of your website and finally encourage them to click on call-to-action (CTA).
With these above-mentioned elements, you can make your website engaging for the users. These are tested and proved elements incorporated by most successful websites all over the world.
Do you want to update your website design? Feel free to contact our experts of web design in Melbourne today.