A free download can sit beside zero paid customers. Those are two observations, not an explanation of what happened between them.
An earlier version combined figures from several public postmortems — including 20, 40, 1,320, 70, and 21 — as though they formed one comparable dataset. They came from different accounts and contexts, so the numbers have been removed rather than used as a market benchmark.
One public course postmortem did report roughly 20 early downloads of a free blueprint, a list of about 40 by launch, and no course purchases. That is the creator's account of one launch. It does not establish why the launch failed or how often the same pattern occurs.
The other public accounts differed in audience, offer, timing, and follow-up. A download may show that a topic or promise was interesting enough to try; it does not show whether anyone used the material, asked a buying question, or had a reason to pay at that moment.
The missing sequence is what happened after the download: whether people started, returned, changed a workflow, requested a deeper result, or responded to the offer. Without that record, free downloads are an observation about initial interest, not a verdict on paid intent.
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